Director, US Patient Marketing, Nephrology

About This Role:As the Director, US Patient Marketing, Nephrology, you will play a pivotal role within the U.S. Nephrology Marketing team. This role requires you to own the development and execution of comprehensive brand strategies and plans, for a highly visible launch within the organization. You will be responsible for defining and delivering the U.S. Nephrology patient engagement strategy, focusing on patient activation and support. Your role is integral to empowering patients, accelerating diagnosis and treatment initiation, adherence and enhancing long-term brand affinity. Collaborating closely with cross-functional teams, you'll drive initiatives that engage diverse patient communities, build trust, and reduce barriers to care, ultimately supporting confident health decision-making.What You’ll Do:Develop and own a comprehensive patient activation and marketing strategy aligned with brand goalsLead insight generation across patient and caregiver segments to inform engagement and messagingCreate a multi-year launch roadmap to advance awareness and increase patient empowerment in their patient journeyBuild and execute omnichannel activation programs for disease education, awareness, and community engagementOversee patient experience design to improve understanding and promote treatment adherenceLead grassroots community engagement initiatives to expand trust and position Biogen as a key partner for patient organizations in the field of nephrologyPartner with various teams to identify and reduce structural barriers to careServe as the internal expert on patient and consumer marketing for transplant and general nephrologyCollaborate with Market Access and Patient Support teams for coordinated programsEngage with Global partners to share U.S. learnings and influence global strategyLead, mentor, and develop a high-performing team responsible for patient activationManage agencies and strategic partners for excellence in executionEstablish KPIs and dashboards to measure campaign impact and optimize performanceWho You Are:You are a strategic thinker with a deep understanding of patient-centric marketing. Your passion for patient advocacy and ability to build trust with diverse communities sets you apart. You thrive in collaborative environments, working seamlessly with cross-functional teams to achieve shared goals. Your innovative mindset drives you to explore new opportunities for patient engagement and health equity. With a strong executive presence, you communicate effectively, represent the patient perspective and inspire those around you.Required Skills:Bachelor’s degree required10+ years of US commercial experience, with 5+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch experienceExperience in complex/under-developed therapeutic areas or rare diseasesProven track record in integrated consumer marketing and patient activation strategiesExpertise in digital and omnichannel marketing, segmentation, and behavioral analyticsDemonstrated ability to influence and lead across a matrixed environmentExperience managing agencies and large-scale budgetsPreferred Skills:MBA preferredTransplant, Nephrology or Immunology experience highly preferredExperience with Connected TV and playing in a very competitive market#LI-KK1#LI-HybridJob Level: ManagementAdditional InformationThe base compensation range for this role is: $199,000.00-$274,000.00Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:Medical, Dental, Vision, & Life insurancesFitness & Wellness programs including a fitness reimbursement Short- and Long-Term Disability insuranceA minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)Up to 12 company paid holidays + 3 paid days off for Personal Significance 80 hours of sick time per calendar yearPaid Maternity and Parental Leave benefit 401(k) program participation with company matched contributionsEmployee stock purchase plan Tuition reimbursement of up to $10,000 per calendar year Employee Resource Groups participationWhy Biogen?We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.SummaryLocation: Cambridge, MAType: Full time