Head of Communications

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

We believe that the onchain platform is the most important builder platform since the internet (“online”). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way.

At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundaries—all while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.

Base is incubated within Coinbase and plans to progressively decentralize in the years ahead. We believe that decentralization is critical to creating an open, global crypto economy that is accessible to everyone.

We are looking for a Head of Communications to own the Base narrative and redefine what a modern comms function looks like.

About the Role*

This isn't a traditional PR role. You will be the architect of our external reputation, moving at the speed of crypto and operating fluently on Crypto Twitter. You will serve as a trusted advisor to leadership, a bridge to mainstream tech and culture, and a pioneer in using AI to punch far above your weight class.

What You’ll Be Doing

• Strategic Communications Leadership: Own the end-to-end external narrative for Base. Drive traditional PR, media relations, podcasts, and high-impact speaking opportunities across top crypto and mainstream tech/finance press.

• Crypto Twitter Intelligence: Operate natively on Crypto Twitter. You understand the memes, the culture, and the key players. You know exactly when to engage, when to stay silent, and when to go on offense to protect and build Base’s reputation.

• Strategic Counsel: Serve as a high-conviction sounding board for leadership (specifically Jesse Pollak). You are expected to gut-check instincts, provide direct pushback when necessary, and maintain a calm, steady hand when things run hot.

• Mainstream Expansion: Take the Base story beyond the crypto bubble. You will translate onchain innovation into compelling narratives for mainstream tech, finance, and cultural audiences.

• AI-Driven Excellence: Redefine the comms workflow by leveraging AI tools for sentiment monitoring, rapid drafting, and distribution.

• Cross-Functional Partnership: Work seamlessly with Marketing, BD, Social, and Coinbase Corporate Comms. You will break down silos to ensure the Base story is consistent across every touchpoint.

What We Look For in You

• Crypto-Native Judgment: You follow Crypto Twitter. You understand the nuances of the onchain world and can spot a PR landmine—or a viral opportunity—from a mile away.

• Traditional Comms Chops: You have several years of experience in PR/Communications, with a proven track record of placing stories in top-tier publications (Bloomberg, CNBC, TechCrunch) and managing high-stakes crises.

• Trusted Advisor Energy: You earn trust fast through directness and competence. You are comfortable saying "don't do that" to leadership.

• The "Hustle" Gene: You are scrappy and self-directed. You don’t wait for a brief; you find the angle, make the call, and ship the result.

• AI-Forward Mindset: You don't see AI as a novelty; it is your competitive advantage. You are already using AI tools to amplify your output.

• Complexity Translation: You can take complex technical concepts (Layer 2s, decentralization, smart contracts) and make them resonate with Tier-1 journalists and mainstream audiences.

Nice to Haves

• Deep personal network within the Ethereum and L2 ecosystem.

• Experience navigating the intersection of decentralized technology and traditional regulatory/financial narratives.

• Prior experience in a high-growth startup environment where you had to build a function from the ground up.

Job #: P74976

Pay Transparency Notice: * *Depending on your work location, the target annual *base *salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)).

Annual base salary range (excluding equity and bonus):

$205,785—$242,100 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment . To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com.