VP Marketing

INVEST ATLANTA SENIOR VICE PRESIDENT, MARKETING AND COMMUNICATIONS Invest Atlanta serves as the City of Atlanta’s economic development agency, advancing the city’s global competitiveness by growing a strong economy and building vibrant neighborhoods. Invest Atlanta is seeking a dynamic and strategic Senior Vice President of Marketing and Communications with a minimum of ten years of progressive experience to lead and oversee the organization’s integrated communications strategies and initiatives. This executive leader will bring deep experience navigating complex, multi-stakeholder environments and managing communications across multiple brands or business lines simultaneously. Reporting directly to the President and CEO, the Senior Vice President will develop, lead, and execute a comprehensive annual marketing and communications plan that positions Invest Atlanta favorably with diverse internal and external audiences at the local, national, and global levels. The successful candidate will be a strong communicator who can tailor messaging to diverse audiences, including government officials, business leaders, community stakeholders, media, and residents, and will be well-versed in innovative, emerging digital and social media strategies, analytics-driven communications, and marketing engagement platforms. Key Responsibilities Strategic Leadership & Integrated Communications Set and guide enterprise-wide strategy for all communications, public relations, branding, and digital engagement to consistently articulate Invest Atlanta’s mission, vision, and impact. Lead communications across a complex organizational structure, ensuring alignment across multiple programs, initiatives, and branded efforts. Multi-Brand & Cross-Functional Communications Oversee communications strategies that support multiple initiatives, programs, and brands simultaneously, ensuring consistency while adapting messaging appropriately. Maintain deep knowledge of all departments to integrate and communicate priorities effectively. Develop and execute a comprehensive annual Marketing and Communications plan with clear objectives, KPIs, and division-specific strategies. Audience-Centered Messaging & Content Development Craft compelling messaging and storytelling tailored to diverse audiences, including policymakers, investors, community partners, and the public. Develop high-quality content across platforms, including press releases, speeches, digital campaigns, presentations, video, social media, and web content. Digital Strategy & Social Media Innovation Lead the development of innovative data-driven social media strategies, leveraging emerging trends, tools, and platforms to increase engagement and reach. Oversee digital communications, including website strategy, analytics, content planning, and online presence optimization. Brand Strategy & Reputation Management Develop and implement a cohesive brand strategy across all channels and initiatives. Ensure quality control and consistency across all communications materials and messaging. Lead crisis communications and reputation management efforts when needed. Internal & Stakeholder Communications Strengthen internal communications through intranet, newsletters, executive messaging, and organizational updates. Provide communications counsel and media training to senior leadership. Develop and disseminate stakeholder reports and materials. Campaigns, Collateral & Thought Leadership Oversee creation of high-impact campaigns, reports, presentations, newsletters, and the Annual Report. Identify and elevate opportunities for thought leadership, including speaking engagements and strategic events. Events & Partnerships Conceptualize and oversee high-profile events such as groundbreaking, ribbon cuttings, and announcements in collaboration with the city and key partners. Team & Agency Leadership Lead, mentor, and develop a high-performing marketing and communications team. Manage external agencies, partners, and vendors to support strategic initiatives. Knowledge, Skills & Abilities Proven executive leadership experience in complex organizations with multiple brands, stakeholders, or lines of business. Exceptional ability to communicate effectively with diverse audiences and tailor messaging accordingly. Expertise in emerging marketing trends and strategies, including digital transformation, social media innovation, and audience analytics. Strong strategic thinking with the ability to execute and manage competing priorities under tight deadlines. Demonstrated success leading communications efforts in support of organizational change initiatives. Excellent writing, editing, and verbal communication skills. Experience with crisis communications and reputation management. Strong interpersonal skills with the ability to build relationships across sectors. Knowledge of web technologies, digital tools, and emerging communication trends. Proficiency in MS Office and familiarity with Adobe Creative Suite tools. Ability to maintain confidentiality and exercise sound judgment. Experience collaborating with government entities, media, and external stakeholders. Strong analytical skills to translate data into actionable insights. Education and Experience Bachelor’s degree in marketing, Communications, Public Relations, Journalism, or a related field (Master’s degree preferred). Minimum of 10-15 years of progressive leadership experience in marketing and/or communications Demonstrated experience working within complex organizations and managing multiple brands or initiatives simultaneously. Demonstrated track record of at least 10 years of direct people management is required. At least five (5) years in a corporate, public sector, or agency environment. Experience with community organizing, public affairs, and stakeholder-focused communications is strongly preferred. Invest Atlanta is an Equal Opportunity Employer. All qualified applicants, including but not limited to minorities, females, disabled and veterans are encouraged to apply. #J-18808-Ljbffr