Vice President, Partnerships

Overview Tinuiti is seeking a senior growth leader to build and scale a differentiated pipeline engine across three high-impact channels: AOR Lead Generation, Private Equity relationships, and Strategic Alliances with a focus on Amazon. This role is not traditional sales; it is a front‑end growth architect responsible for creating net‑new opportunity flow by unlocking high‑value ecosystems where Tinuiti can win at scale. Key Responsibilities Lead Generation Engine: Design and scale a diversified lead‑generation engine targeting enterprise brands. Own and evolve Tinuiti’s referral ecosystem, including director‑and‑above alumni, independent consultants, and strategic referral partners. Expand and activate a high‑value network of consultants and partners, continuously sourcing and onboarding new relationships to drive qualified pipeline growth. Lead and develop the team responsible for inside sales, partner sourcing, relationship management, and referral pipeline generation, with clear accountability to pipeline creation and revenue outcomes. Establish and own a centralized partner pipeline infrastructure to track opportunities sourced, passed, influenced, and closed, ensuring full visibility into partner‑driven deal flow. Partner with Marketing and RevOps to improve signal identification, targeting, and conversion across both direct and partner‑sourced channels. Introduce and scale new data sources, tools, and workflows to power repeatable inbound and outbound programs that generate high‑quality, net‑new opportunities across owned and partner channels. Private Equity Channel: Build and own Tinuiti’s Private Equity growth strategy as a core pipeline driver. Develop relationships with operating partners, deal teams, and portfolio company leadership. Create structured engagement models to position Tinuiti as a value‑creation partner across portfolios. Partner with BD to activate opportunities across portfolio companies. Identify and prioritize PE firms aligned to Tinuiti’s ICP and growth agenda. Strategic Alliances: Oversee strategic partnerships within the Amazon ecosystem (Amazon Ads, AWS, and adjacent partners). Identify co‑sell, co‑marketing, and joint solution opportunities that drive enterprise pipeline creation. Position Tinuiti as a preferred partner for commerce and retail media growth within Amazon‑driven environments. Collaborate with internal commerce and media teams to bring differentiated solutions to market. Team Development: Build and scale a team responsible for partner sourcing, referral ecosystem management, and pipeline generation across consultant and alumni networks. Define and evolve team structure, roles, and coverage to support Tinuiti’s growth across Private Equity, partner, and lead generation channels. Establish clear goals, KPIs, and accountability frameworks tied to pipeline creation and revenue impact. Coach and develop team members, elevating capabilities in partner sourcing, relationship management, and opportunity conversion. Create repeatable playbooks, processes, and training programs to scale performance across the team. Foster a culture of ownership, experimentation, and continuous improvement aligned to Tinuiti’s growth objectives. Qualifications 12–15+ years in growth, partnerships, business development, or revenue leadership roles. Proven success building pipeline through traditional outbound channels and non‑traditional channels (e.g., partnerships, ecosystems, alliances). Strong understanding of lead‑generation strategies, tools, and performance metrics. Proven track record of inside sales leadership. Experience working with or within Private Equity firms and/or portfolio company ecosystems. Experience developing or managing strategic partnerships with Amazon or within the retail media / commerce ecosystem. Strategic thinker with the ability to turn ambiguity into structured growth programs. Operator mindset: able to design, test, and scale repeatable pipeline creation models. Data‑driven with a focus on measurable business outcomes. Strong relationship builder with executive presence across C‑suite and investor audiences. What Success Looks Like A scaled, repeatable pipeline engine across Inside Sales, Private Equity, and Amazon & Media partnerships. Meaningful contribution to enterprise and mid‑market new logo acquisition. Strong, durable relationships across PE firms and Amazon ecosystem partners. Clear attribution of pipeline and revenue impact tied to each growth channel. Salary and Benefits Salary range: $180,000 – $205,000. Incentive pay program and discretionary annual performance bonus. Unlimited PTO, 20 paid holidays, fully remote environment, and flexible time off. Medical, Dental, Vision, Life & Disability, Flex Spending Accounts. Retirement: match up to 4% of contributions at 100%. Perks: Fringe benefits, Forma, Unlimited Telemedicine and Teletherapy, Thankful giving. Equity upon request. Parental Leave: Birthing parents 16 weeks 100% pay (partners 12 weeks). Learning and Development: on‑demand learning, mentorship program, leadership and management development resources. Equal Employment Opportunity We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. §8‑5‑101 et seq. FLSA Classification: Exempt. #J-18808-Ljbffr