Vice President Marketing

The VP of Marketing reports directly to the CEO. The VP of Marketing will set IMAGE Skincare's marketing strategy and direction while also being a critical contributor and driver of the company's overall business strategy. The VP of Marketing will lead all marketing brand and omni-channel strategies, planning, budgeting. As a member of the senior leadership team, the VP of Marketing will work closely with a motivated and engaged senior leadership team and governance committee of the Board of Directors. Provides a creative vision, understanding of company/brand values, and business leadership skills to the role.

Duties and responsibilities

• Develop the marketing well-being of IMAGE Skincare by planning, developing, implementing, and monitoring the overall marketing strategy, including market research, pricing, product/service marketing, marketing communications, advertising, and public relations.
• Drive brand architecture and channel segmentation strategy (spa, medical and e-com)
• Build marketing strategy development, planning templates, and tracking tools.
• Use research to identify likely customers for a product or service and develop a pricing strategy that will induce specific said customers to purchase the product or service.
• Align marketing strategy with NPD short/long-term calendars and launches, while facilitating collaboration with Regulatory team to ensure new products are compliant and in keeping with the Image brand strategy.
• Connect regularly with team leaders to assess progress on marketing campaigns, adjust and gather information about target markets.
• Interprets data by studying conversion rates, customer lifetime values and key performance indicators as a method for quantifying success.
• Partner cross-functionally with Supply Chain team to ensure products are sustainably sourced and within brand guidelines.
• Act as the company's top expert in all areas of social media to develop effective social media advertising strategies to best target the right audience across multiple platforms.
• Work cross-functionally with Chief Digital Officer and their team on campaigns, results and strategy. Be nimble and adjust during campaigns for best results.
• Accomplish marketing strategies by determining accountabilities; communicating and enforcing values, policies, and procedures; implementing recruitment, selection, orientation, training, coaching, counselling, disciplinary, and communication programs; planning, monitoring, appraising, and reviewing job contributions; and planning and reviewing compensation strategies.
• Partner with the CEO and leadership team on all marketing and strategic issues as they arise; provide strategic recommendations to the CEO based on marketing analysis and projections, cost identification and allocation, and revenue/expense analysis.
• Oversee long-term budgetary planning and cost management in alignment with company strategic plan.
• Engage senior management and department heads to align marketing strategy with short and long-term financial planning and projections.
• Review all formal marketing-related procedures, processes, and administration, recommending improvements to the systems in place and managing the systems going forward.
• Engage the Board around issues, trends, and changes in the marketing strategy and delivery.
• Determine KPIs for the marketing department, work with sales, business development and customer success teams to ensure an integrated approach to customer attraction, support, and retention.
• Oversee the preparation and approval of all marketing reporting materials and metrics for the Board of Directors; prepare and communicate monthly and annual marketing reports.
• Manage cash flow, forecasting and workflows; direct all financial, project-based, and departmental accounting.
• Partner seamlessly & cross-functionally at all levels of the organization successfully.
• Drive concise and consistent focus, storytelling, and brand message across all marketing touchpoints.
• Other duties as assigned.

Qualifications

• Bachelor's degree in business/economics, media, marketing, communications, or bachelor's degree in related field required.
• Master's degree preferred.
• Strategic with proven brand build capabilities and results
• Beauty expertise is required. Professional skincare (spa and medical) expertise is preferred.
• 5-10 years global marketing experience.
• At least 10 years' experience in managing teams is a must, including examples of demonstrable excellence in the workplace.
• Is a natural, top-notch storyteller who communicates clearly, provides instruction to their teams and quantifies vague ideas into concrete, finished projects.
• Demonstrates passion about all aspects of Marketing and maintains industry knowledge, while actively seeking out constructive criticism to improve and differentiate themselves from competitors.
• Established and proactive, with evidence of having worked as a true business partner to the chief executive and other functional leaders.
• Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development).
• Strong analytical skills and experience interpreting a strategic vision into an operational model.
• A collaborative and flexible style, with a strong service mentality. Needs to be seen as a team player who is committed to lifelong learning.
• Demonstrable experience of positioning a company in a competitive market and winning market share.
• A hands-on leader with integrity and a desire to work in a dynamic, mission-driven environment.
• An effective communicator, high impact/high energy person with strong oral and written skills.
• Strong commitment to developing team members and work collaboratively.
• Proficiency with marketing and design software, technical proficiency with other digital solutions including Microsoft office.

Working conditions

• This position requires flexibility and adaptability. Some travel may be required.
• This position is based at the IMAGE Skincare corporate office in Lantana, Florida.

Physical requirements

• Ability to work in a standard office environment with prolonged periods of sitting at a desk and working on a computer
• Occasional standing, walking, and light lifting (up to 20 lbs) for event setup, product handling, or trade show participation
• Ability to travel domestically and internationally as needed (up to 20%) for meetings, conferences, and brand activations
• Visual acuity to review detailed marketing materials, digital content, and product packaging
• Comfortable speaking in front of groups, participating in video calls, and engaging in live presentations

Benefits Available:

• Medical, Dental, Vision and Life Insurance (after 30 days of employment)
• 401 (k) (after one year of service)
• Employee Corporate Discount Program
• PTO (Paid Time Off)
• 9 Paid Holidays