Marketing Data Scientist

Full-time

Walter

Role Description

We are seeking a Marketing Data Scientist to support and enhance internally built marketing ROI and analytics platform. This role focuses on analyzing marketing effectiveness, optimizing ad spend, and building scalable data science solutions using Python and statistical modeling techniques. The ideal candidate will have experience working with time series data, marketing analytics, and modern Python data science libraries, along with strong software engineering fundamentals.

Develop and maintain marketing ROI and analytics models
Analyze marketing and sales data to measure channel performance and advertising effectiveness
Partner with business stakeholders to address questions, review model outputs, and identify key business drivers behind marketing performance results
Work with Bayesian and linear models to evaluate marketing contribution and ROI
Support and improve Streamlit-based applications used for reporting and visualization
Build scalable Python-based data workflows and analytical tools
Export and manage reporting outputs using Excel and related formats
Collaborate with engineering and cross-functional teams to improve code quality and maintainability
Work within AWS environments including S3 and EC2
Monitor applications and workflows using DataDog

Engagement highlights:

Immediate contribution to a live ML application with clear ownership
Deep collaboration with domain experts and applied data teams
Opportunities to apply and grow expertise in both model development and deployment workflows
Overlap till 3pm CST needed

Qualifications

Strong Python programming experience
Experience with:
- Pandas
- NumPy
- PyTest
- Streamlit
Experience working with time series data
Understanding of statistical modeling techniques including Bayesian and linear models
Knowledge of software engineering best practices
Experience with AWS services such as S3 and EC2

Requirements

Experience with Marketing Mix Modeling (MMM) - Nice to Have
Experience in marketing analytics or ad-tech environments - Nice to Have
Familiarity with ROI optimization and attribution modeling - Nice to Have
Exposure to DataDog or similar monitoring tools - Nice to Have
Spanish proficiency is a plus - Nice to Have

Apply

Vacancy posted 3 days ago

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