Omnichannel Lead, Solid Tumor

Job Description The Omnichannel HCP Lead, Solid Tumor will lead the development and implementation of the Omnichannel plan for Solid Tumor customers, including healthcare professionals (HCP) and patients. The role designs and deploys seamless brand‑specific customer experiences and omnichannel plans in an agile manner, leveraging data, insights, and external trends. The Lead will create strategic campaigns in the non‑personal space that integrate with personal promotion efforts to improve engagement and adoption. Collaboration is essential with cross‑functional partners, including Solid Tumor Marketing, Sales, Insights & Analytics, Medical, PVA, RC, and agency partners, to build best‑in‑class omnichannel campaigns that elevate the experience for HCPs and patients. The position drives measurable engagement with audience segments, uses promotional mix analyses to inform resource allocation, and rigorously tracks performance to adapt plans in an agile manner. The Lead also analyzes customer behavior via CRM data and analytics to optimize the experience and leads the HCP and Patient Experience Measurement Plan, adapting the plan accordingly. Accountabilities Defines vision, strategy, and implementation of HCP and patient omnichannel solutions that improve the customer experience and support brand goals. Partners with brand team and cross‑functional partners to identify HCP/patient targets and design personalized campaigns translated across web, SEO/SEM, email, direct mail, social media, and digital advertising. Creates agile content and implements initiatives that execute on brand strategy in website design, personalization, SEO, paid search, CRM, digital display media, and social media. In partnership with agencies and Insights & Analytics, identifies trends and insights to understand customer engagement and campaign performance, optimizing plans, spend, and ROI. Implements identified technologies. Utilizes audience research and trend analysis to develop modular, personalized content, evaluating customer research, market conditions, and competitor activities. Establishes key objectives and performance metrics for omnichannel campaigns in partnership with Insights & Analytics and agency partners, recommending campaign optimizations to improve performance. Works cross‑functionally to align recommendations and strategy with different audience segments and business needs. Drives financial performance improvements through ongoing business and financial analysis, continuous process improvements, and budget management for all projects. Actively manages agency partner relationships, expectation setting, budgeting, and contract reviews. Qualifications Bachelor’s degree. 8+ years of experience with increasing responsibilities in a digital agency, marketing, or related function, preferably in pharma or healthcare. Deep understanding of multichannel marketing tactics and digital channels, including email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids, and measurement/insight generation. Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during “moments that matter.” Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget. Experience with A/B testing across channels and content types. Strong analytical skills with the ability to assess business results of marketing tactics, define appropriate KPIs, and maximize marketing investment value. Proven experience advising stakeholders and influencing business partners and peers. Demonstrated ability to quickly learn new markets, disease states, and products. Strong consultative skill set, including discovery, detailed business analysis, workshop facilitation, roadmap planning, project management, and interpersonal communication. Ability to influence and persuade stakeholders at varying levels of seniority, including senior leadership both in the U.S. and globally. Self‑motivated drive to work collaboratively and cross‑functionally with Brand Marketing, Insights & Analytics, DD&T, Sales, Patient Services, and other key partners. Financial management and budgeting abilities. Additional Information Percentage of travel: Requires approximately 10% travel; willingness to travel to meetings, conferences, and include overnight stays. Compensation and Benefits Location: Boston, MA U.S. Base Salary Range: $154,400.00 – $242,550.00 (actual offer may vary by qualifications, experience, and location.) U.S. employees may be eligible for short‑term and/or long‑term incentives, medical, dental, vision, 401(k) plan with company match, short‑term and long‑term disability coverage, basic life insurance, tuition reimbursement, paid volunteer time off, company holidays, and well‑being benefits. U.S. employees are eligible for up to 80 hours of sick time per calendar year and up to 120 hours of paid vacation for new hires. EEO Statement Takeda is proud of its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state, and local laws. #J-18808-Ljbffr BioSpace