Associate Director of Paid Media, Performance Video

Role Description

We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role.

• Combine hands-on campaign management with high-level strategy.
• Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence.
• Build, optimize, and scale campaigns while creating systems and playbooks for growth.
• Initial focus on Insurance across various products (auto, home, health, ACA, Medicare).
• Adapt buying strategy and messaging by audience, product, and funnel stage.
• Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time.

Qualifications

• 8+ years managing high-growth performance marketing portfolios.
• 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year.
• Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace.

Requirements

• Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
• Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks.
• Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics.
• Build campaigns that drive both leads and inbound calls.
• Own creative from a performance lens, partnering with the creative team.
• Proactively communicate performance, insights, and decisions to stakeholders, teams, and executives.
• Build repeatable operating systems for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling.

Benefits

• Base Salary: $150,000 to $170,000 per year, paid semi-monthly.
• Compensation package includes a base salary, profit-sharing bonus, and competitive benefits.

Company Description

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.