Marketing Director

Industry: Sports Nutrition / Health & Wellness Position Overview We are seeking a strategic, performance-driven Director of Marketing to lead brand, content, performance marketing, and product launch strategy across DTC, retail, and e-commerce channels. This high-visibility leadership role will combine creative brand building with data-driven marketing to accelerate omnichannel growth, strengthen customer engagement, and deliver measurable ROI. The Director of Marketing will oversee campaign strategy, digital marketing, influencer and ambassador programs, content, and go-to-market initiatives while partnering closely with Sales, Product Development, Creative, Finance, Operations, and Customer Experience. Key Responsibilities Develop and execute the annual marketing strategy aligned with domestic and global growth objectives. Lead omnichannel marketing across DTC, Amazon, retail, and international channels. Own full-funnel marketing strategy across paid social, Google, Amazon DSP, email, SMS, affiliate, influencer, and UGC programs. Use customer segmentation, behavioral analytics, and conversion insights to improve acquisition, retention, CAC, and LTV. Lead brand storytelling and content strategy across web, social media, email, packaging, retail, and athlete/influencer programs. Partner with Product Development, Sales, and Operations on go-to-market strategies for new product launches and category expansion. Use market, consumer, trend, and competitive insights to influence product and portfolio strategy. Oversee marketing budgets, forecasts, performance reporting, and key marketing KPIs. Lead and develop a team across content, creative, digital, growth, and influencer marketing. Manage external agencies and vendor partners while ensuring consistent brand standards and strong execution. Qualifications Progressive marketing experience, including leadership experience within CPG, DTC/e-commerce, retail, health and wellness, or sports nutrition. Proven experience driving growth within a digital-first, omnichannel environment. Strong knowledge of full-funnel marketing, including awareness, acquisition, conversion, engagement, and retention. Hands-on experience with CRM, lifecycle marketing, paid media, e-commerce, and analytics platforms. Experience with platforms such as Klaviyo, Meta Ads, Google Ads, GA4, Looker, Shopify, and Amazon Seller Central. Strong financial acumen with experience managing marketing budgets, forecasts, KPIs, and profitability considerations. Demonstrated experience leading and developing marketing teams. Strong cross-functional leadership skills with the ability to balance high-level strategy with hands-on execution. Passion for health, fitness, sports, and nutrition is highly preferred. Equal Opportunity Employer/Veterans/Disabled Must be authorized to work in the U.S. without employer sponsorship. To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: The California Fair Chance Act Los Angeles City Fair Chance Ordinance Los Angeles County Fair Chance Ordinance for Employers San Francisco Fair Chance Ordinance Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr