Senior Director, Product Marketing

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Job Category
Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

Salesforce Platform is the backbone of the world's most trusted AI-powered enterprise applications-and the team behind it is growing. The Platform Product Marketing team plays a pivotal role in driving the go-to-market strategy for our most strategic product areas, including the Headless 360 platform, which includes Security, Trust, and the broader developer and technical buyer ecosystem.

We are seeking a visionary and energetic Senior Director of Product Marketing to own the GTM strategy and global sales enablement. In this highly visible role, you will arm the entire Salesforce sales organization-from AEs to Solutions Engineers to executive sellers-with the strategy, messaging, and tools they need to win in the market. You will be a champion of solution selling, helping sellers move from feature-based conversations to outcome-driven narratives that connect the Headless 360 platform capabilities to customer business value.

This leader will also be at the forefront of a new era of marketing-one powered by AI. We're looking for someone who embraces AI-powered tooling to become a true marketing maker: shipping faster, creating more, and unlocking new levels of impact without expanding headcount.

Why This Role

This is a rare opportunity to own the GTM strategy for one of Salesforce's most foundational product areas at a moment when Platform-headless, security, and trust capabilities-is becoming a critical differentiator in enterprise deals. You'll have the visibility, the mandate, and the team to make a real impact on how the world's largest sales organization understands and sells the Headless 360 platform.

Key Responsibilities

Platform GTM Strategy

• Own the end-to-end GTM strategy for the Headless 360 platform, with focused coverage of Security solutions (Shield, Security Center, Privacy Center, Platform Encryption, Backup & Recover, Event Monitoring, and related products) and Developer solutions (incl. Sandboxes, Agentforce Vibes, and related products).
• Define and lead quarterly by-segment and by-OU GTM plays (Enterprise, Commercial, SMB) in partnership with Sales, Product, and OU leaders globally.
• Develop a clear Headless 360 platform competitive differentiation and value messaging that resonates with technical buyers, security leaders, and line-of-business executives.
• Align Headless 360 platform GTM priorities with top global campaigns, product launches, and cross-cloud initiatives.
• Equip sellers and partners with the assets needed to win opportunities.
• Own monthly and quarterly measurement of GTM program success, including enablement adoption, pipeline contribution, and win rates.
• Provide data-driven insights and recommendations to continuously optimize GTM programs.

Sales Enablement at Scale

• Build and run global enablement programs for the entire sales organization, ensuring every seller can confidently articulate the value of the Headless 360 platform.
• Develop and deliver enablement content, including bootcamps, onboarding programs, field updates, competitive battlecards, and sales plays tailored by segment, industry, and buyer persona.
• Partner closely with Sales leadership, Solution Engineering, Technical Architects, Security Architects, and Global Enablement Ops to establish a clear operating cadence with quarterly reviews and measurable KPIs.
• Create a repeatable enablement engine that scales globally and adapts to evolving competitive dynamics.

Solution Selling Leadership

• Champion a solution-selling motion across the Headless 360 platform GTM-shifting the conversation from product features to customer outcomes, industry use cases, and measurable business value.
• Build prescriptive solutions that connect the Headless 360 platform capabilities to buyer pain points across key verticals (Financial Services, Healthcare, Retail, etc.).
• Develop deal-winning narratives, discovery question guides, and ROI frameworks that help sellers qualify and close Platform opportunities.
• Partner with Sales and Customer Success to build a customer proof pipeline-case studies, ROI stories, and reference programs-that fuels pipeline and accelerates deal cycles.

AI-Powered Marketing Maker

• Lead by example as a marketing maker-leveraging AI tooling (generative AI platforms, content automation tools) to dramatically increase content output, campaign velocity, and enablement scale.
• Build workflows and playbooks that help your team adopt AI tools to produce first drafts, localize content, generate variations, and analyze performance faster than ever.
• Identify and champion new AI-powered capabilities that improve seller productivity and buyer engagement across the Headless 360 platform GTM motion.

Executive Communications & Leadership Engagement

• Partner with Product, Marketing, and Sales executives on CKO keynotes, QBRs, and strategic leadership communications.
• Serve as a trusted voice for the Headless 360 platform GTM in senior-level forums and customer executive briefings.
• Collaborate cross-functionally with PMM peers, Product Management org, Sales Strategy, Sales Programs, and Enablement Ops to ensure consistent and aligned global execution.

Team Leadership & People Management

• Lead, coach, and develop a high-performing GTM PMM team.
• Hire, onboard, and foster top talent; build clear career paths, development plans, and succession frameworks.
• Foster a culture of clarity, speed, accountability, and inclusion-setting operating rhythms, goals, and regular review cadences.
• Scale team impacts through clear ownership, streamlined processes, and strong cross-functional partnerships.

Cross-Cloud Collaboration & Messaging Consistency

• Serve as the connective tissue across Salesforce's GTM marketing organization - actively partnering with GTM Marketing leaders across Sales Cloud, Service Cloud, Commerce Cloud, MuleSoft, Data 360, and other clouds to ensure the Headless 360 platform and security solutions are told consistently and compellingly across every business unit.
• Lead regular cross-functional syncs with GTM Marketing peers to align on launch timing, campaign integration, field readiness, and joint storytelling opportunities.
• Identify gaps or inconsistencies in how Headless 360 platform capabilities are represented across clouds and proactively drive resolution through collaboration, not escalation.

Qualifications

• 10+ years in Product Marketing, GTM Strategy, or Sales Enablement leadership roles, with proven experience at enterprise SaaS companies.
• Demonstrated expertise in solution-selling methodologies and the ability to translate complex platform capabilities into outcome-driven sales narratives.
• Experience with developer platforms, headless/composable architecture, or API-first products strongly preferred.
• Strong background in security, trust, governance, and compliance, product marketing, or the ability to quickly build credibility in this space.
• Proven track record building global enablement programs at scale with measurable impact on pipeline and win rates.
• Experience leveraging AI tools and automation to accelerate content creation, campaign execution, and team productivity.
• Exceptional communication, storytelling, and executive presentation skills.
• Inspirational leader who builds high-performing teams and thrives in fast-paced, cross-functional environments.
• Ability to simplify technically complex concepts for a range of audiences-from developers to C-suite executives.
• Bachelor's degree required; MBA or equivalent experience a plus.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

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Posting Statement

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: