Digital Content Strategy Lead

Map and evolve customer journeys by persona, segment and stage, identifying the content, experience and conversion needs required to improve engagement and business outcomes. Define the enterprise content strategy across the customer journey, translating business line priorities into content requirements, experience principles and scalable execution frameworks. Establish content architecture and governance, including taxonomy, metadata, findability standards, editorial frameworks and publishing workflows that improve consistency and reuse. Align stakeholders across business lines, campaign teams, sales, digital channel owners and analytics partners to drive a connected, insight-led customer experience. Partner with web, UX, digital product and technology teams to define requirements and priorities for the digital experience roadmap, including intelligent and agentic experiences. Serve as the strategic partner to the Customer Intelligence team, using behavioral data, research and performance insights to identify journey friction, content gaps and optimization opportunities. Define the AEO, experimentation and personalization strategy for owned digital experiences, ensuring content is discoverable, measurable and continuously optimized. Define success metrics and reporting frameworks for journey performance, content effectiveness and digital experience improvements, and use those insights to inform future roadmap decisions. Lead with a strategic, customer-centered mindset while influencing cross-functional teams in a matrixed environment and championing modern content and digital best practices. Requirements Extensive experience in content strategy, digital experience, customer journey design, digital marketing or a closely related discipline, including experience operating at senior manager or director level. Proven ability to translate business objectives and customer insight into content strategy, journey frameworks, roadmap priorities and measurable digital outcomes. Strong understanding of content governance, taxonomy, metadata, findability, SEO/AEO, experimentation and personalization within complex digital ecosystems. Experience partnering with analytics, customer intelligence, UX, web, product, IT and business stakeholders in a matrixed, cross-functional environment. Strong strategic thinking, communication and stakeholder management skills, with the ability to influence across functions and levels of the organization. Demonstrated experience using performance data, journey analytics and customer research to drive prioritization, optimization and continuous improvement. Highly organized and comfortable leading through ambiguity, with a bias for action and the ability to manage multiple priorities in a fast-paced global environment. Master’s degree in marketing, communications, business, digital experience, information architecture or a related field. Experience in B2B technology, semiconductors or similarly complex solution-based industries. Experience shaping digital product or platform roadmaps in partnership with web, product management or engineering teams. Familiarity with marketing automation, CRM, analytics and experimentation platforms. Hard Skills content strategy customer journey design digital marketing content governance taxonomy metadata SEO AEO experimentation personalization Soft Skills strategic thinking communication stakeholder management influencing organizational skills leadership bias for action ability to manage multiple priorities customer-centered mindset cross-functional collaboration Certifications & Qualifications Master’s degree in marketing Master’s degree in communications Master’s degree in business Master’s degree in digital experience Master’s degree in information architecture #J-18808-Ljbffr Jobtailor