Senior Director, Product & Customer Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Product & Customer Marketing based in United States. This is a senior marketing leadership role responsible for bringing Product Marketing and Customer Marketing together into one cohesive growth function. You’ll shape positioning, category strategy, and go-to-market plans across a growing B2B technology portfolio. The role combines strategic leadership with hands-on ownership of launches, competitive intelligence, sales enablement, analyst relations, and customer advocacy. You’ll work closely with executive leaders across Sales, Product, Customer Success, Demand Generation, and Revenue Operations. A key focus will be building scalable systems and programs that improve adoption, differentiation, retention, and expansion. You’ll also develop a high-performing team while establishing new capabilities and operating rhythms that can scale with the business. This is an executive-facing opportunity for a strategic, commercially minded marketer who can turn market insight into measurable business outcomes. Accountabilities - Own the long-term strategy, operating model, and performance of Product & Customer Marketing, translating executive priorities into clear roadmaps and measurable outcomes. - Define product positioning, messaging, narratives, and category strategy across the platform, products, and target industries. - Develop and defend a differentiated category point of view, validating messaging with customers, prospects, and sales teams. - Lead go-to-market strategy and execution for major product and feature launches, building repeatable launch processes and playbooks in partnership with Product, Sales, Demand Generation, and Customer Success.

- Identify opportunities to increase product adoption and revenue through positioning, packaging, feature launches, and expansion programs. - Build and manage a competitive intelligence and win/loss program, translating deal insights into stronger positioning, sales strategies, and enablement. - Develop scalable sales enablement resources, including battlecards, pitch materials, objection handling, training, and competitive guidance, while measuring their impact on ramp time and win rates. - Establish and grow an Analyst Relations program, including analyst relationships, briefings, RFI/RFP responses, evaluations, and feedback loops that inform product and go-to-market strategy. - Own customer marketing and advocacy programs covering references, case studies, testimonials, customer advisory initiatives, and programs supporting sales, demand generation, channels, retention, and expansion. - Partner with Customer Success and Demand Generation to drive adoption, customer engagement, advocacy, and expansion among the existing customer base. - Build, coach, and develop a high-performing team of product and customer marketers, creating organizational capability and developing future leaders. - Establish scalable operating rhythms, systems, and playbooks across launches, enablement, competitive intelligence, analyst relations, and customer advocacy. - Serve as the senior internal authority on positioning, category strategy, and product and customer marketing, influencing company-wide go-to-market priorities. Requirements - 10+ years of experience in product marketing, with meaningful experience spanning customer marketing, competitive intelligence, analyst relations, or related disciplines. - Proven track record developing category positioning and differentiated messaging in competitive B2B technology markets. - Significant experience leading end-to-end go-to-market strategy and execution for major product or feature launches. - Experience building or scaling sales enablement programs with measurable influence on metrics such as win rate, sales productivity, or ramp time.