Email Marketing Specialist

Job Description: Email Marketing Specialist

We are seeking a mid-level Email Marketing Specialist to manage and optimize our email campaigns. This role is ideal for someone who not only has a strong grasp of email marketing best practices but also understands how to troubleshoot deliverability issues, make simple HTML/CSS code changes, and track performance metrics that drive engagement.

Essential Functions:

• Plan, build, and execute email campaigns using our templating and sending solutions.
• Make HTML/CSS edits to email templates to ensure rendering across devices and platforms.
• Monitor inbox placement and troubleshoot deliverability issues using tools such as Email on Acid, Litmus, etc.
• Personalize content, evaluate subject lines, and make other recommendations to improve open and click-through rates.
• Track and report on campaign performance (e.g., open rate, conversion, bounce rate, spam)
• Utilize tools to help maintain clean and compliant email lists (e.g., unsubscribe management, spam trap avoidance)
• Gather email campaign requirements by coordinating with clients and/or internal customer services teams.
• Adhere to accessibility best practices and provide guidance on email best practices.
• Work with the team to improve processes and work methods for greater efficiency.

Required Qualifications:

• Experience in email marketing or digital marketing.
• Basic knowledge of HTML and CSS for email formatting.
• Familiarity with email deliverability tools, reporting programs, accessibility standards and CAN-SPAM regulations.
• Strong understanding of email marketing metrics and analytics.
• Experience with ESPs such as SendGrid, Salesforce Marketing Cloud, or similar.
• Exceptional communication, interpersonal, and support skills.
• Demonstrate resourcefulness, motivation, and initiative.
• Ability to work independently, with some assistance from the team or manager.
• Ability to work in a fast-paced environment.
• Ability to multitask and prioritize.

Preferred Qualifications:

• Experience using email testing and deliverability tools (Email on Acid, Litmus, etc.).
• Understanding of responsive design/development principles.
• Basic understanding of scripting languages such as AmpScript or Handlebars to manage dynamic content and variable data as applied to templating.

Education: N/A

Experience: Mid-level experience

Supervision: N/A

Certifications: N/A

Language Skills:

Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources.


Physical Capabilities: Standard categories

The physical capabilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Note: This Job Description may not describe all of the job responsibilities and standards assigned to this position. The duties may change from time to time. RevSpring does not discriminate against any group in hiring or employment practices. Nothing in this job description constitutes a contract for employment.

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