Senior Consultant, Email Marketing

Where Ambition Meets Innovation Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals. Job Overview: LPL Financial is looking for a seasoned email marketing consultant to help us drive a best-in-class, enterprise email program. The Senior Consultant, Email Marketing will be integral in supporting a centralized email function and driving the organization to more strategically use the channel, including developing integrated digital marketing campaigns and experiences. Key responsibilities include interfacing with business partners to develop email plans backed by data that drive specific business objectives, executing one-off and complex email marketing campaigns, implementing A/B tests, and leveraging data to inform future email plans. As a senior consultant, this individual will be integral to driving email initiatives and is expected to proactively identify and champion areas that can be improved. Responsibilities: Planning: Consult with partners to develop an email plan that identifies key goals, KPIs, assets needed, sets deadlines and provides recommendations based on email best practices. Evaluates proposals for large scale campaigns and works with partners to develop a campaign plan that drives key business objectives Considers the holistic customer journey to drive campaign and ad hoc email performance Identify and execute A/B tests within our emails to provide on-going learnings and optimization Leverages data and performance metrics to help inform ad hoc and campaign strategy Production: Produce and deploy advisor and employee email communications, including: The building of email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns. Email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. Analysis & Reporting: Leverage data, trends and insights to inform best practices (design, coding, testing, etc.) and overarching email strategy Leverages reporting to help reinforce the use of best practices Assist with implementing and maintaining better email tracking and metrics, including identifying internal and industry benchmarks Ongoing Support & Optimizations: Solutions-oriented and proactively identifies ways to improve the email process, mature the program and increase firm-wide adoption of email best practices Partner with the creative services team to design and develop new email templates Directly manage our email service provider; serve as an expert over our email capabilities Lead key projects in maturing our email practices, including segmentation, automation and advisor based preferences Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required. Other duties as assigned What are we looking for? We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work. Requirements: 5 to 7 years of experience in email marketing, marketing automation or digital campaign management with a keen attention to detail 5+ years' experience working with email marketing or marketing automation tools, specifically Salesforce Marketing Cloud 5+ years' experience interfacing with clients either internally or in an agency environment Core Competencies: Ability to develop clear, concise presentations that inform senior leaders and motivate the cross-functional team to drive special initiatives Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment High energy and proactive with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment Ability to think critically and make optimization decisions based off of data analytics Meticulous in following review processes and QA of email content Demonstrated understanding of email marketing best practices Excellent verbal and written communication skills Preferences: B2B or finance industry experience a plus Experience working with senior leaders Pay Range: $86,108.00 - $143,582.00 Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer! Company Overview: LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients. For further information about LPL, please visit Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE. Information on Interviews: LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at View phone number on click.appcast.io. EAC 5.19.26 LPL Financial is the nation’s largest independent broker-dealer.* Our company is widely known for its financial strength, exceptional service, and favorable industry reputation among financial professionals. To understand who we are, it’s important to know our core belief: financial guidance is a fundamental need for everyone. LPL Financial creates the space to let you do what you do best – create personal, long-term client relationships that turn financial aspirations into realities. Each year, thousands of financial professionals successfully manage billions of dollars in assets. Because our company is not too big and not too small, you can seize the opportunity to make a real impact. To learn more about our organization visit our About LPL page. * As reported by Financial Planning magazine, June 1996-2019, based on total revenue. Want to learn more about the benefits of working at LPL? Check out the links below! We Are LPL Benefits Culture Social Responsibility