Marketing Director Dental Multi-Location Group DSO

Job Description

Job Description

Benefits:

• 401(k) matching
• Bonus based on performance
• Dental insurance

Marketing Director / Growth & Partnerships – Multi-Location Dental Group

Location: Glendale, CA


Employment Type: Full-Time

About Us

We are a growing multi-location dental group with 6 offices and an in-house dental lab. Our focus is on advanced dentistry, high-value procedures, and delivering a premium patient experience. We are scaling with a strong emphasis on efficiency, accountability, and measurable results.

Position Overview

We are seeking a Marketing Director to act as the central link between our external marketing agency, internal office teams, and referral partners.

This is a hands-on, performance-driven role focused on execution, accountability, and growth. You will not be running ads directly, but you will be responsible for overseeing performance, coordinating internally, and ensuring marketing efforts translate into real production.

Key Responsibilities

Agency Oversight & Accountability

• Serve as the primary point of contact with our Google Ads / marketing agency 
• Review campaign performance, budgets, and reports 
• Hold the agency accountable for:
  • Cost per lead 
  • Cost per new patient 
  • Return on investment (ROI) 
• Identify gaps and push for continuous improvement 

Office Coordination & Conversion Optimization

• Act as the link between marketing and each office location 
• Ensure proper handling of leads:
  • Phone answering quality 
  • Scheduling efficiency 
  • Follow-up systems 
• Work closely with office managers and treatment coordinators to improve:
  • Lead-to-patient conversion 
  • Case acceptance 
• Align marketing efforts with each office’s capacity and goals 

Growth, Networking & Partnerships

• Build relationships with:
  • Local businesses 
  • Medical professionals 
  • Community partners 
• Develop referral channels that generate consistent patient flow 
• Identify and execute local growth opportunities focused on high-value treatments 

Data Tracking & Reporting

• Track and report on:
  • Lead volume and quality 
  • Conversion rates 
  • Cost per acquisition 
  • Production from new patients 
• Provide clear, actionable insights (not just reports) 
• Use data to guide decisions and improve performance 

Brand & Campaign Alignment

• Ensure consistent messaging and positioning across all locations 
• Coordinate with the agency on campaigns for:
  • Implants 
  • Full mouth rehabilitation 
  • Cosmetic dentistry 
• Maintain a premium brand focus (not discount-driven marketing) 

Qualifications

• 5–10 years of marketing, growth, or operations experience 
• Dental marketing experience is required 
• Candidates without dental experience must have proven success in high-ticket, elective services (cosmetic, aesthetics, implants, or similar cash-pay models) 
• Experience working with and managing external marketing agencies 
• Experience in multi-location businesses or DSOs preferred 
• Strong understanding of:
  • Lead generation (Google Ads, Meta Ads) 
  • Lead conversion systems (calls, scheduling, follow-up) 
• Ability to work cross-functionally with office teams 
• Strong communication and organizational skills 
• Business development / networking experience is a plus 
• Data-driven with focus on measurable outcomes