Director, Paid Search

Overview The Paid Search Director provides functional management and leadership to a team of experienced paid search marketers. The Director is responsible for staffing, revenue projections, process development, leading client search programs, providing strong cross-functional contribution and business development. The goal of this role is to manage their client and team as a book of business, ensuring a clear vision for the future, deep collaboration across internal and vendor partners and scaling impact agency-wide through point of view documentation, process refinement and contribution to practice-wide operational approach. Responsibilities Oversee enterprise-scale Search team, establishing overall strategic vision and driving tactical excellence, innovation and collaboration Deeply understand client leadership partners, priorities, and pain-points, proactively setting goals, sharing perspectives and approach-based solutions Cultivate client leadership relationships both at the brand level and beyond, serving as a trusted advisor for ideation, partner concern or action plan creation Represent Search in broader client leadership conversations, actively contributing and/or leading communications Create a culture of transparency, camaraderie, and accomplishment within their team, setting overarching objectives and celebrating accomplishments Drive team process, financial accountability, training and protocol sharing Establish and document client-level optimization, innovation and planning approaches, creating timelines, templates and scaled resources Support career growth of those responsible for career growth of others, setting clear and consistent expectations by level across the team Determine new ways to partner across Channels and integrate beyond Search Represent capability in deliverable and fee scoping workstreams, advocating and rationalizing team's staffing needs and partnering across interested parties to address Lead in establishing and documenting POVs and product updates, proactively finding opportunities to up-level our approach Identify practice-wide needs or gaps, lead workstreams and/or goal committees to evolve the Search Practice Develop top‑to‑top relationships with key vendor partners to ensure shared priorities and client‑facing messaging are clear Knowledge Expert understanding of Search buying tools, platforms and new/evolving product offerings Strong perspective on hot topics within the Search landscape, creating documentation to answer questions and make these updates actionable for brands Strong perspective on what best‑in‑class execution and workflow looks like, and a vision for the future of the industry Expert understanding of connection between Search and the broader media mix Broad knowledge of digital landscape and agency capabilities (planning, SEO, online and offline Media, technology, etc) Deep understanding of the expectations and skills needed to be successful across levels, applying this knowledge to coach up Search team, reassess responsibilities and apply within the Talent Acquisition efforts Firm understanding of connection between Search and the broader media mix Expert ability to link brand goals with search campaign organizing and execution Leverage visual storytelling to simplify the complex and accelerate client understanding Qualifications Ability to multi‑task and manage one’s time, demonstrating personal organization and meeting deadlines while maintaining attention to detail Ability to take and/or set initial direction, proactively provide proposed solutions and status updates Ability to anticipate problems before they happen and creatively problem‑solve Enterprise client management and account planning experience Exhibits integrity, trust and investment in self‑development Adherence to agency procedures (timesheets, required trainings, 360 feedback, etc) Proven ability to lead people and projects Experience managing a team of 7+ Bachelor’s degree or equivalent experience preferred, with 10+ years of direct Search campaign management Healthcare industry knowledge a plus Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Compensation Range: $97,375 - $139,965 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Publicis Health Media