Creative Lead, Growth Marketing - 1663

Rate Range:Up to $50/hour in W2 (Depends On Experience) Work Authorization:U.S. citizens, Green Card holders, and candidates with valid EADs. No H-1B, OPT, CPT, visa Must Have 5+ years of experience leading or overseeing growth, performance, or acquisition marketing creative. Strong creative direction experience across static design, video, and motion graphics. Strong understanding of Connected TV (CTV), digital advertising, and platform-specific creative requirements. Experience overseeing high-volume creative production, including creative reviews, templates, and workflows. Experience using marketing performance data to improve creative effectiveness. Extensive experience working simultaneously with internal creative teams and external agencies. Responsibilities Lead creative development, review, and quality control for high-volume growth marketing campaigns across CTV, paid social, and digital platforms. Oversee the production of static and video assets, ensuring consistency with brand guidelines, approved key art, trailers, and creative standards. Review video trailers and promotional content for pacing, editing, motion, music, messaging, and overall effectiveness. Provide creative direction and actionable feedback to designers, editors, and agency partners. Develop scalable creative templates, production systems, and workflows to support hundreds of marketing assets. Partner with Growth Marketing teams to translate campaign objectives into creative briefs and execution plans. Evaluate campaign performance data and recommend creative improvements to increase engagement and acquisition. Concept creative approaches for static assets, paid social campaigns, CTV advertisements, and branded placements. Manage multiple creative projects, coordinate approvals, track deadlines, and ensure timely delivery. Identify opportunities to improve production efficiency using AI-powered creative tools. Support copywriting and short-form marketing messaging when needed. Maintain awareness of emerging CTV and digital advertising formats, specifications, and creative best practices. Qualifications Minimum 5 years of experience in growth marketing, performance marketing, acquisition marketing, or related creative leadership roles. Advanced expertise in visual design, typography, composition, hierarchy, and brand consistency. Strong understanding of video production, motion graphics, editorial pacing, and storytelling. Demonstrated experience reviewing large volumes of creative assets and providing effective creative direction. Experience building and managing scalable creative production processes and design systems. Strong understanding of marketing performance metrics and data-driven creative optimization. Experience managing creative projects from initial briefing through final delivery. Ability to oversee both design and video production without personally editing or animating every asset. Proven experience coordinating internal creative teams and external agency partners. Nice to Have Experience with Figma Weave. Experience using AI tools for image generation, video, motion, design, copywriting, or workflow automation. Experience in streaming, entertainment, media, or subscription-based digital products. Experience developing creative for paid social, CTV, and branded placements. Experience improving creative production efficiency through automation and AI-assisted workflows #J-18808-Ljbffr aKube