Senior Director, Product Management - HR & Benefits

CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth.

Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today's workplace.

The Senior Director, Product Management is a strategic product leader responsible for defining product vision, roadmap strategy, and business outcomes for our Benefits and HR Product Domains. Reporting to the Chief Product Officer, this role is accountable for building and leading a world-class product management organization while maintaining hands-on ownership of a key product area during the team-building phase.

This is not a sit-behind-a-desk-and-direct position. This is a roll-up-your-sleeves role that creates visibility for you and your team within CoAd, across the customer base, and in the market. You will lead discovery and delivery, establish product operating models, coach emerging PMs, and drive outcomes. We are a fast-paced organization and expect this role to keep up or go faster.

The ideal candidate brings deep expertise in HCM, Benefits administration, and Talent management, enabling them to proactively identify market opportunities, anticipate customer needs, and shape product investments that strengthen CoAd's competitive position. You will partner closely with the Business and Technology stakeholders to ensure your product domain delivers measurable customer and business value.

Why This Role Matters
The Senior Director of Product Management shapes the customer experience, revenue potential, and market differentiation within a critical product domain. Success requires a leader who combines deep HCM and Benefits expertise with strong product leadership, strategic thinking, and an obsessive focus on delivering measurable customer and business value.

This leader will set the agenda for what your product domain builds next - driving the product investments, platform capabilities, and customer experiences that position CoAd as the provider of choice in the HCM and payroll market. As you scale from an individual contributor mindset to a leader of leaders, you will establish the PM operating model, hire and develop emerging talent, and create a culture of customer obsession and accountability. CoAd is competing to lead this market, not follow it, and this role is critical to getting there.

Essential Job Functions
Product Vision & Strategy

Define and own the product vision and multi-year strategy for your assigned domain, aligned with CoAd's business objectives and competitive positioning

Identify market opportunities, customer needs, industry trends, and competitive threats within your domain

Translate company strategy and financial targets—including NCG, ARPU expansion, module attach rates, and net revenue retention (NRR)—into prioritized product investments

Serve as the relentless voice of the customer; champion customer needs and market insights across all product decisions

Roadmap & Portfolio Prioritization

Define and maintain multi-horizon roadmaps that balance near-term customer commitments with longer-term platform investment and technical modernization

Drive outcome-based prioritization frameworks; protect your team from reactive, feature-request-driven development

Build business cases supporting strategic product investments with clear ROI and market impact

Balance competing priorities across compliance requirements, customer demand, technical debt, and growth opportunities

Customer Discovery & Market Intelligence

Develop deep command of SMB and mid-market HCM workflows, employer pain points, employee experience expectations, and payroll/benefits complexity

Establish and embed scalable feedback loops—direct customer interviews, support ticket analysis, NPS research, usability testing, and competitive intelligence—into your product rhythm

Identify opportunities to improve customer outcomes, employee experience (EX), market differentiation, and competitive positioning

Cross-Functional Leadership & Execution

Partner closely with Business and Technology leadership to ensure product strategy aligns with engineering capacity and technical direction

Build strong relationships with Operations, Sales, Customer Success, Marketing, Finance, and Executive Leadership

Drive organizational alignment around product priorities and business outcomes; remove obstacles and accelerate decision-making

Translate complex product and technology decisions into clear, compelling business narratives for leadership stakeholders

Define requirements, acceptance criteria, and success metrics; own launch readiness decisions and maintain delivery predictability

People Leadership & Team Development

Recruit, onboard, and develop a team of product managers; establish role expectations, competencies, and career ladders

Establish accountability frameworks, decision-making processes, and governance within the product function

Coach PMs through 1:1s, roadmap reviews, and structured feedback; elevate PM craft and product discipline across the organization

Build a culture of customer obsession, data-informed decision making, ownership, and accountability

Product Governance & Performance Management

Define and monitor product KPIs and success metrics aligned to business outcomes (delivery velocity, feature adoption, NRR impact, PEPM expansion, module attach rates)

Monitor roadmap execution and product performance; hold teams accountable to delivery commitments

Ensure teams remain focused on delivering measurable customer and business value

AI-Enabled Product Innovation

Partner with the Head of AI to identify and prioritize AI-enabled product opportunities within your domain

Incorporate AI capabilities into product strategy and roadmap planning to drive customer outcomes and competitive differentiation

Support the development of intelligent, scalable customer experiences that reduce client churn and expand PEPM

Required Skills & Experience

10+ years of progressive Product Management experience, with demonstrated success in HCM, payroll, benefits administration, workforce management, or complex multi-product B2B SaaS environments

5+ years in people leadership roles with direct P&L responsibility and proven success hiring, developing, and coaching product managers

Deep expertise in Human Capital Management (HCM), payroll, benefits administration, and related HR/workforce technology workflows

Proven ability to establish or significantly elevate a product management operating model from the ground up

Strong player-coach: credible in the details of customer discovery and product delivery, while building and managing a team

Exceptional cross-functional leadership skills; proven ability to align Engineering, UX, Architecture, Finance, and GTM around shared outcomes

Strong business acumen and data literacy; ability to frame trade-offs, risks, and ROI clearly for executive audiences

Experience developing product strategy, defining roadmaps, and leading complex product portfolios within SaaS or enterprise software environments

Understanding of modern product operating models, agile methodologies, and software development lifecycles

Preferred Skills & Experience

Experience scaling a product organization from early-stage to mid-market or enterprise

Track record managing product portfolios with multi-product roadmaps and complex dependencies

Experience leading product organizations within a PEO, payroll provider, HCM platform, or benefits administration company

Experience building and supporting AI-enabled products, automation initiatives, and digital transformation programs

Experience operating within a private equity-backed or high-growth organization

MBA or advanced degree in Business, Technology, or a related discipline

About CoAd
CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth.

Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today's workplace.

EEO
CoAd is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, national origin, ancestry, citizenship status, age, sex (including pregnancy, childbirth, breast feeding and pregnancy-related medical conditions), gender, gender identity or expression, sexual orientation, marital status, uniform service member and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

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