Director of Sales & Marketing

Director of Sales & MarketingEOE Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.Job Summary: The Director of Sales is responsible for leading and directing all sales efforts for Four Points by Sheraton Los Angeles Westside, with a primary focus on driving revenue, increasing market share, optimizing occupancy and ADR, and achieving the hotel's overall financial and profitability objectives. This position provides strategic and hands-on leadership for the hotel's sales operation, including group, corporate, transient, government, leisure, and catering business. The Director of Sales will develop and execute comprehensive sales and marketing strategies designed to maximize room revenue, food and beverage opportunities, group production, and overall hotel profitability.Essential Job Duties and Functions:Lead and oversee all sales activities for Four Points by Sheraton Los Angeles Westside, including group, corporate, negotiated, transient, government, leisure, and catering opportunities.Develop and execute an annual sales and marketing strategy aligned with the hotel's business plan, revenue objectives, market positioning, and profitability goals.Drive room revenue, ADR, occupancy, RevPAR, group production, catering revenue, and overall hotel profitability through proactive sales strategies and account development.Identify and pursue new business opportunities throughout the Los Angeles Westside market, including Culver City, LAX, Marina del Rey, Playa Vista, Santa Monica, El Segundo, South Bay, and surrounding business and leisure markets.Establish and maintain strong relationships with corporate accounts, meeting planners, travel agencies, group organizers, local businesses, entertainment and production companies, universities, healthcare organizations, government accounts, and community partners.Proactively conduct outside sales calls, client appointments, networking activities, trade events, business development visits, hotel tours, and client entertainment.Conduct professional and compelling hotel site inspections and sales presentations designed to convert qualified prospects into contracted business.Manage the complete sales process from prospecting and lead generation through qualification, proposal, negotiation, contracting, follow-up, and turnover to hotel operations.Coordinate group, meeting, catering, and other sales opportunities to maximize total hotel revenue while ensuring business is appropriate for the hotel's operational capabilities and strategic objectives.Review, understand, and negotiate hotel contracts and related agreements within established company and brand guidelines, escalating issues as appropriate.Develop and maintain a comprehensive working knowledge of the hotel's competitive set, market conditions, demand generators, business trends, pricing, and customer segments.Monitor production and performance of key accounts and proactively identify opportunities to increase share, rate, volume, and overall account contribution.Analyze market trends, booking patterns, competitive activity, and local demand generators to develop proactive strategies that maximize revenue opportunities.Work closely with the General Manager, Revenue Management, Front Office, Operations, Food