Agency Partner Manager, Scaled Growth (Global)

About NewsBreakFounded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit About the RoleNewsBreak is looking for an Agency Partner Manager, Scaled Growth to join our Ad Platform team and help turn our agency partnerships into a consistent and scalable source of new advertisers.In this role, you will work with both official and pilot agency partners across the U.S. and international markets. You will identify advertisers within each agency’s portfolio that are a strong fit for NewsBreak, guide them from onboarding through launch, and stay closely involved during their early weeks to help them reach sustained spend.You will also help pilot agencies build the knowledge, processes, and confidence needed to bring more advertisers onto NewsBreak independently. Across a large portfolio of small and long-tail advertisers, you will develop a scalable engagement model that improves activation, retention, and growth.Once an advertiser reaches a sustained level of spend, you will transition the account to an Account Manager with a clear and complete handoff.Beyond day-to-day account growth, you will serve as an important voice of the agency market internally, translating recurring agency needs, advertiser feedback, and growth blockers into actionable priorities for Product, Data, and other cross-functional teams.ResponsibilitiesAgency & Client OnboardingDrive a steady flow of new advertiser activations across both official agency partners and pilot agencies, against quarterly activation targets.Partner with agency media buyers, account teams, and new business leads to identify advertisers that are a strong fit for NewsBreak.Use vertical, performance, and market data to recommend which advertisers and use cases agencies should prioritize.Own the onboarding journey from initial intake through first spend, including:Business vertical and use caseConversion eventTarget CPA or ROASFunnel structureBudgetAgency ownershipAccount setupTracking and attributionCreative readinessDiagnose barriers preventing advertisers from launching or scaling and escalate NewsBreak-side blockers to the appropriate internal teams.Own pilot agency activation plans, helping each pilot partner progress from first launch to a repeatable flow of new clients.Evaluate pilot agency performance and recommend whether to expand, continue testing, or exit the partnership.Agency Education & EnablementTrain agency teams on NewsBreak’s advertising platform, including account setup, conversion events, bidding, creative strategy, optimization, and budget pacing.Enable agencies to launch and optimize advertisers with increasingly less hands-on support.Provide actionable vertical and performance insights, including:Category benchmarksCPA ranges by conversion eventWinning creative patternsAudience insightsGeographic insightsHelp agencies use these insights to position NewsBreak effectively with additional advertisers in their portfolios.Turn successful advertiser outcomes into repeatable agency playbooks.Partner with Marketing Enablement to develop agency-specific materials, workshops, and scalable enablement programs.Retention & Scaled GrowthOwn the early lifecycle of newly activated advertisers, from launch through sustained spend.Align with advertisers and agencies on the right conversion event, performance expectations, budget pacing, and creative iteration strategy.Review performance regularly and provide actionable optimization guidance.Monitor weekly spend signals and intervene early when an advertiser begins to stall or disengage.Improve the retention of each quarter’s newly activated advertisers so they continue spending beyond the initial launch period.Manage a high-volume portfolio using a tiered engagement model:High-touch support for advertisers with strong growth potentialScheduled and tool-supported engagement for scaled accountsSelf-service support for the smallest or dormant advertisersTransition advertisers that reach sustained spend to Account Managers with a complete handoff, including:Original value proposition and expectationsAccount historyPerformance and spend baselineKey optimization learningsGrowth opportunitiesVoice of the Agency MarketIdentify recurring agency requests, advertiser pain points, and platform blockers.Translate market feedback into a prioritized queue of opportunities for Product and Data teams.Represent agency needs and advertiser feedback in recurring cross-functional reviews.Maintain accurate CRM records, including advertiser stage, last contact, next action, spend status, and pilot agency progress.Minimum Qualifications5+ years of experience in ad sales, agency partnerships, agency development, advertising account management, or a related role at an ad platform, ad network, publisher, or performance agency.2+ years of direct experience working with advertising agencies.Experience managing agencies of different sizes across multiple markets, including international partners and cross-time-zone collaboration.Demonstrated success at both the agency and advertiser level, including:Onboarding and developing new agency partnersIncreasing the number of advertisers brought in by agency partnersTaking advertisers from initial engagement through launch and sustained spendHands-on experience supporting performance advertisers in at least one of the following areas, with the ability to work across all three:App / Web-to-AppeCommerceLead GenerationStrong working knowledge of digital advertising platforms, conversion tracking, attribution, and common reasons advertisers fail to launch or scale.Experience training or enabling partner teams through workshops, playbooks, insight materials, or direct coaching.Experience managing a high-volume portfolio of 100+ advertisers and using data to prioritize account coverage.Strong CRM and pipeline management discipline.Excellent communication and presentation skills, with the ability to work effectively with both agency operators and senior agency leadership.Bachelor’s degree or equivalent practical experience.Preferred QualificationsPrevious experience as an Agency Partner Manager, Agency Development Manager, Account Manager, or similar role within an SMB or scaled organization at a major advertising platform such as TikTok, Google, Meta, Snap, Pinterest, Reddit, or Amazon Ads.Previous experience at a performance marketing agency, affiliate network, or media buying organization.Deep expertise in at least one performance advertising vertical:App / Web-to-AppeCommerceLead GenerationExperience designing or managing agency pilot programs, including defining success criteria and making scale, continue-testing, or exit decisions.Experience working at a new or emerging advertising platform where benchmarks, playbooks, and best practices are still being developed.Working proficiency in an additional language used by NewsBreak’s international agency partners.The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.Annual Base Pay Range$100,000—$200,000 USDCPRA Privacy Notice for California Candidates