Digital Marketing Specialist

About Us Minelab is a technology company that creates world-leading metal detectors to help humanitarian organisations clear landmines, gold prospectors find life-changing gold nuggets, and historians to recover lost relics. We have a culture of innovation which makes us leaders in bringing new technology to customers across the globe. Join Minelab, part of the Codan group, an ASX listed technology company, and build the next generation of world-leading products. About The Role We are looking for a highly organised and enthusiastic Digital Marketing Specialist to help maximise the performance and impact of Minelab’s organic content across global social media and email marketing channels. As part of Minelab’s Global Marketing team, you will work closely with our Copywriting, Design, Media and CRM specialists to develop and execute content strategies that maximise engagement, reach and business impact. You will also partner with Regional Marketing teams and key commercial stakeholders, including Ecommerce and Sales teams, to ensure content is aligned with regional priorities, product launches and business objectives. This is a highly hands‑on role, responsible for planning, coordinating, scheduling, publishing and optimising content across multiple platforms. You will play a key role in ensuring content is delivered accurately on time and to the highest standard, while continuously analysing performance and identifying opportunities to improve results. This is a great opportunity for someone with strong experience in organic social media, email marketing, content planning and performance optimisation within a global or multi-regional environment. Key responsibilities Developing and executing global organic social media strategies aligned to brand and campaign objectives. Managing, scheduling and publishing organic content across social media and email channels. Planning and setting up email marketing campaigns, including segmentation, scheduling and automation workflows. Working closely with Copywriter, Design and Regional Marketing teams to ensure content is aligned, accurate and delivered on time. Monitoring and reporting on organic social media and email performance, using insights to improve engagement and effectiveness. Managing platform set-up and quality checks, including links, tagging, assets and audience segmentation. Supporting testing initiatives across content formats, timings and channels. Using tools such as HubSpot, Meta, TikTok and AI platforms to improve workflow efficiency and campaign performance. About You You will be an experienced digital marketing professional with a strong background in organic social media, email marketing and content performance. You will be confident working across global teams and able to use data and insights to improve engagement across multiple markets. The successful candidate will ideally have: A degree in Marketing, Communications or a related field. 6+ years’ experience in social media, content marketing or digital marketing. Experience managing organic social media platforms such as Facebook, Instagram, TikTok and YouTube. Hands‑on experience with social media management, CMS and email marketing platforms such as HubSpot or Salesforce. Strong understanding of content strategy, campaign planning and multi‑channel execution. Excellent written and verbal communication skills with strong attention to detail. Experience working with cross‑functional and/or global marketing teams. Basic knowledge of design principles and tools such as Adobe Creative Suite or Canva. A natural curiosity for technology and digital marketing trends. Benefits And Culture Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged. We are looking for someone with genuine passion and can‑do attitude for what they do. We offer many staff benefits including generous PTO, as well as Medical, Dental and Vision Insurance, and 401K. #J-18808-Ljbffr