Director of Ecommerce

Data-driven and strategic, the full-time remote Director of Ecommerce will manage the end-to-end customer journey, focusing on conversion rate optimization, subscription retention, and pricing strategy while collaborating cross-functionally to enhance overall business performance. Key responsibilities Design and execute a comprehensive CRO testing roadmap to enhance conversion rates and average order value Develop and implement strategies to improve subscription retention, reduce churn, and increase lifetime value through effective communication and testing Lead pricing strategy initiatives, optimizing margins and conversions through well-designed pricing tests Required qualifications 10+ years of experience in ecommerce, subscription/retention, or growth marketing within DTC consumer brands Hands-on experience with Shopify Plus, ReCharge, and various testing and upsell tools Proven track record of designing and interpreting statistically sound CRO and upsell tests Working knowledge of dunning management tactics for reducing involuntary churn Strong understanding of pricing strategy and margin optimization supported by data-driven decision-making