Field Marketing Manager

Reports to: Executive Director, Studio Marketing Level: Manager Travel: Approximately 25–35% Role Overview The Field Marketing Manager works closely with the Executive Director of Studio Marketing and directly with PVOLVE franchise owners to drive local member acquisition and trial across presale and open studios. This role translates PVOLVE's Studio Marketing strategy into local-market action, helping owners activate the right mix of community partnerships, events, influencers, referrals, grassroots marketing, paid media, and other locally relevant tactics to reach new audiences and drive trial. You'll serve as a trusted day-to-day marketing resource for franchise owners, helping them understand performance, prioritize the opportunities that matter most, and effectively activate PVOLVE's marketing programs in their markets. You'll work closely with Paid Media, Social, CRM, Brand, Creative, Influencer, and Operations to connect local-market needs with broader marketing strategy and channel expertise. The ideal candidate is a creative, commercially minded marketer with strong local marketing instincts, performance marketing fluency, and excellent project management and communication skills. You're equally comfortable identifying a high-potential local partnership, discussing marketing performance with a franchise owner, and helping bring an activation from idea to execution. Key Responsibilities Local Acquisition & Activation Partner with franchise owners to activate local marketing plans that drive awareness, qualified leads, and first-time trial. Identify and activate high-impact opportunities across community partnerships, events, influencers, referrals, grassroots marketing, and other local acquisition tactics. Help studios build meaningful relationships with complementary businesses, organizations, and communities that introduce new audiences to PVOLVE. Adapt broader PVOLVE campaigns and initiatives for local-market relevance while maintaining a consistent, premium brand experience. Translate local marketing opportunities and owner requests into clear creative briefs, messaging, and activation plans, partnering with Creative and channel teams to bring them to life. Use performance insights and market learnings to continuously improve local activation and share successful tactics across the network. Franchisee Marketing Support Serve as a trusted marketing resource to franchise owners, helping them prioritize opportunities and execute effectively within their markets. Coach owners on local marketing best practices and how local, paid, social, CRM, referral, and other marketing efforts work together to drive acquisition. Provide practical tools, templates, training, and resources that strengthen owner marketing capability and make execution easier. Travel to priority markets to understand local dynamics, identify growth opportunities, and support key marketing initiatives. Bring recurring owner needs, execution barriers, and local-market insights back to Studio Marketing leadership. Integrated Marketing & Channel Partnership Maintain strong working knowledge of paid media and confidently discuss campaign objectives, investment, key metrics, and general performance with franchise owners. Help owners understand paid performance in the context of their broader marketing efforts and recognize when deeper channel expertise is needed. Partner closely with Paid Media, Social, CRM, Influencer, Brand, and Creative teams, leveraging channel specialists for deeper expertise and translating their recommendations into local-market action. Develop and refine copy and messaging as needed to support local studio marketing, including campaign and promotional copy, influencer and partnership messaging, owner communications, briefs, and other local marketing materials. Partner with Franchise Business Coaches and Operations where marketing opportunities intersect with studio sales or operational execution. Partner with Studio Marketing leadership and franchise owners to activate local marketing plans for presale and new studio openings. Help build local awareness, qualified demand, and community presence through partnerships, influencers, events, referrals, and grassroots activation. Support owners in executing presale marketing programs, tools, assets, and timelines alongside paid and other channel activity. Capture market learnings and owner feedback to help strengthen future presale and opening efforts. Qualifications 4–6 years of experience in field, local, community, franchise, or multi-location marketing. Demonstrated experience executing marketing programs that drive measurable customer acquisition, lead generation, trial, or traffic. Strong local marketing experience across community partnerships, events, influencers, referrals, and grassroots activation. Strong creative instincts and writing skills, with the ability to develop clear messaging and provide thoughtful feedback on marketing materials. Working knowledge of paid digital marketing, including the ability to interpret key metrics and discuss campaign performance. Excellent project management and organizational skills with the ability to manage multiple markets and priorities. Confidence working directly with business owners and the ability to influence, guide, and build productive relationships. Comfortable using performance data to evaluate marketing activity and inform recommendations. Fitness industry experience required; franchise or multi-location experience strongly preferred. #J-18808-Ljbffr