Customer Marketer

Role Description

We're looking for a Customer Marketing Manager who is equal parts relationship builder and system architect. You love talking to customers, hearing their stories, and turning those stories into content and experiences that move deals and build brand. You're also the kind of person who builds the engine, not just runs it.

In this role, you'll own Apollo's customer advocacy program end to end. That means:

• Case studies
• Testimonials
• A growing community of engaged advocates
• The infrastructure to make all of it work at scale

You'll partner closely with Sales to ensure reps have exactly the right customer proof at exactly the right moment. You'll go beyond the basics to help Apollo build something rare in B2B: a real, engaged customer community, especially upmarket.

This is a senior IC role. You'll inherit some early-stage work and turn it into a real program.

What you'll do:

• Own case study production from interview to publish, ensuring reps actually use the content.
• Build and manage a testimonial library that's always fresh, always accessible, and growing.
• Run a customer advocate community — a curated group of customers for testimonials, co-marketing, content, speaking opportunities at ApolloNEXT, and more.
• Own public advocacy at scale, activating customers to speak up on platforms like LinkedIn, G2, and community forums.
• Help Sales close by quickly finding the right reference for reps.
• Build AI-powered systems for tracking, matching, outreach, and production.
• Build the strategy to scale this program, bringing customer stories to the forefront of Apollo's brand.
• Experiment with community programming, including dinners for VP+ buyers, podcasts with power users, and online communities for GTM leaders.

Qualifications

• 5+ years in customer marketing, community, or advocacy at a B2B SaaS company.
• Relationship builder; customers trust you.
• Sales instincts; understanding of reference selling.
• Content sense; ability to spot great stories and guide interviews.
• Operator mindset; ability to build systems and document workflows.
• AI fluency; actively using AI tools to enhance productivity.
• Upmarket instincts; understanding of enterprise and mid-market buyer responses.

Bonus points if:

• You've built or scaled an executive customer community.
• You've produced a podcast or video series featuring customers.
• You've worked at a company where customer advocacy was a revenue lever.

Benefits

• Equity
• Company bonus or sales commissions/bonuses
• 401(k) plan
• At least 10 paid holidays per year
• Flex PTO and parental leave
• Employee assistance program and wellbeing benefits
• Global travel coverage
• Life/AD&D/STD/LTD insurance
• FSA/HSA and medical, dental, and vision benefits

Pay Transparency Range

• Tier 1 Pay Range (San Francisco, New York City, Seattle): $188,400 — $235,400 USD
• Tier 2 Pay Range (All other US Locations): $163,800 — $204,700 USD
• Pay Transparency Range: $142,400 — $204,700 USD

Why Apollo

Apollo is the go-to-market platform for modern sales teams. Our customers are some of the sharpest operators in the industry and they have strong opinions about what works. In this role, you'll build real relationships with them, tell their stories, and help Apollo earn the kind of trust that turns customers into champions.

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. We take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead. We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact.

Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.