Brand Scientist Intern — Fall Graduate Fellow

La Barra is a media venture founded by Mike Berland — the Momentum Master — built on storytelling, conversation, and commentary at the intersection of sports, entertainment, culture, and AI-driven brand intelligence. We're building a new category from the ground up, and we're looking for graduate students who want to be part of it from the ground floor. The Role This isn't a coffee-and-spreadsheet internship. We're looking for Brand Scientist Interns — graduate students with sharp analytical instincts and genuine curiosity about AI — who are ready to contribute real work from day one. You'll support brand perception research, help build client-ready deliverables, and get hands-on experience with cutting-edge AI tools including Claude and Profound. You'll work closely with Mike and the team, with remote flexibility. This is a fall engagement starting in September, structured to work alongside a graduate school schedule. What You'll Be Doing Supporting brand perception audits — monitoring conversation volume, sentiment, and trends across Instagram, TikTok, Reddit, and beyond Assisting with LLM/AI brand presence audits using Profound — learning how large language models describe and rank brands relative to competitors Helping synthesize findings into clean, insight-forward slide decks for sophisticated business audiences Using Claude and other AI tools to support research, surface patterns, and accelerate delivery Keeping projects organized and supporting multiple workstreams simultaneously Learning and contributing to the proprietary methodologies we're building at La Barra What We're Looking For Currently enrolled in a graduate program (MBA, MS, MA, or PhD) in marketing, communications, data science, business, or a related field Genuine curiosity about AI — you've played with Claude or similar tools and want to push what they can do Strong writing and communication skills — you can turn information into a clear, compelling narrative Detail-oriented and organized — you can manage tasks and deadlines without being chased Background or coursework in social media, marketing, consumer insights, or brand strategy is a plus Familiarity with Talkwalker, Profound, or similar platforms is a bonus, but not required What Makes This Opportunity Different You won't be filing papers or sitting in on meetings you don't belong in. You'll be doing real work alongside a founder who has spent decades at the frontier of brand intelligence and public opinion research. For a graduate student looking to apply classroom thinking to live client problems — and see what brand intelligence looks like in the age of AI — this is a rare opportunity to do exactly that. #J-18808-Ljbffr La Barra