Staff Product Marketing Manager, Emerging Mid-Market

Come join the QuickBooks Emerging Mid-Market Marketing Team as a Staff Product Marketing Manager focused on Desktop Migration. Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth — from solopreneurs to mid-market — across accounting, payroll, time tracking, payments, bill pay, lending, and more. The Emerging Mid-Market Marketing team is seeking a Staff Product Marketing Manager for the Desktop Migration team. This person will be responsible for identifying messaging, audiences, activations and programs to support customers moving from Desktop to Online. This person will be responsible for identifying messaging, audiences, activations, and programs to support customers moving from Desktop to Online. You will shape product and go-to-market strategy with customer insights and : the story, the audiences, and the moments that give customers the confidence to move. You will partner closely with Product, Product Growth, Sales, Customer Success, and our accountant channel teams.

Responsibilities

• Drive customer and accountant insights: Run research and listening programs with Desktop customers and the accountants who advise them to understand what holds them back, what triggers a move, and what they need to feel confident.
• Define audiences and messaging: Segment the customer, define the audiences and messaging that fit each, and build the narrative and proof points.
• Partner with product to define the roadmap: what we build for these customers based on customer needs and research.
• Partner to define activations and programs: In partnership with B2B marketing, drive strategy for campaigns, launches, and moments that move customers from interest to migration.
• Enable those who sell and advise: Equip Sales, Customer Success, and the accountant channel with the stories, tools, and proof they need to guide customers through the move.
• Partner across Product and Product Growth: Work closely with Product Management and Product Growth to shape the migration experience, in-product education, personalization, and setup, bringing the customer and market perspective into every product decision that touches migration.
• Measure and optimize: Define the metrics that show whether the work is moving migration, test and iterate quickly, and use AI tools to speed up research, synthesis, and analysis.

Qualifications

• BA/BS required, MBA preferred
• 8+ years of experience in product marketing, product management, or a related customer-lifecycle role
• Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience
• Strong communication skills, with the ability to write clear, customer-facing messaging as well as align stakeholders internally
• Comfort working in ambiguity, with a bias toward testing and iterating rather than waiting for a perfect plan
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow
• Ideal qualification: experience with customer migration from legacy tools

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Mountain View $169,000 - $229,000