Marketing Manager

Purpose

The Marketing Manager plans and executes the marketing that grows Encompass Credit Union: more members, more deposits, and deeper relationships with the members we already have. This is a hands-on, single-owner marketing position. The Marketing Manager will run campaigns end to end across digital, email, social, print, and community channels. Reporting to the Executive Vice President and CEO, you will work from a growth plan and turn strategy into consistent, measurable execution.

Typical weekly schedule is a variation of 40 hours to facilitate branch hours of Monday – Thursday 8:00 AM – 5:00 PM, Friday 8:00 AM – 6:00 PM, and outside of routine business hours, as needed.

This Position will operate in a hybrid environment with a combination of in-office responsibilities and remote work, depending on scheduling, projects, and organizational needs.

Responsibilities

Marketing Strategy & Campaigns

• Plan, execute, and evaluate marketing campaigns for products, promotions, and initiatives that grow membership, deposits, loan production, and report results against these goals
• Collaborate with leadership to align marketing efforts with organizational goals
• Develop accountability metrics including but not limited to conversation rates, cost per new member and return on investment

Communications (Internal & External)

• Develop clear, consistent messaging for members and staff in relation to marketing efforts
• Write and distribute member communications (email, newsletters, website updates)
• Ensure brand voice and messaging consistency across all channels

Digital Marketing & Content

• Manage website updates and content
• Manage and optimize email marketing campaigns and member segments
• Oversee social media strategy, posting, and engagement
• Oversee creation of marketing materials (graphics, email content, blog posts)
• Track digital performance (email open rates, social engagement, website traffic)

Community Engagement & Events

• Coordinate community outreach efforts and sponsorships
• Represent the credit union at local events and serve as a brand ambassador in the community
• Build partnerships with local organizations and businesses
• Support financial education and member engagement initiatives

Branding & Collateral

• Maintain brand standards across all materials
• Develop brochures, signage, and promotional materials
• Work with vendors (printers, media outlets, designers) as needed
• Ensure branch marketing materials are current and consistent

Compliance & Accuracy

• Ensure marketing materials comply with financial regulations and disclosures
• Work with Compliance or leadership to review campaigns before release

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent hands on experience
• 3-5+ years of hands-on marketing, ideally owning campaigns end to end
• Experience in financial services, retail, or community-focused organizations preferred
• Demonstrated results tied to growth (audience, leads, members, revenue), not just activity.

Preferred:

• Experience with a CRM and/or email or marketing-automation platform.
• Comfort reading campaign analytics and acting on them.
• Basic design and content-creation skills (Canva, Adobe, or similar).
• Understanding of marketing compliance in financial services.

Skills & Competencies

• Strong written and verbal communication skills
• Ability to manage multiple projects and adhere to deadlines
• Analytical: turn campaign date into decisions.
• Creativity paired with attention to detail
• Strong interpersonal skills and community-engagement focus

Additional Expectations

• Responsibilities may expand or shift based on organizational needs and role development
• Participation in occasional evening or weekend events may be required

Confidentiality Statement

All employees of Encompass Credit Union are responsible for safeguarding the confidentiality of member

and employee information and adhering to policies and procedures that protect data and system

integrity.