Associate Director, Media Strategy

About Monks Monks is a new kind of agency, built from the ground up by award‑winning creatives, top data scientists and cutting‑edge media people willing to defect from the old agency model to create smarter work. Challenging convention, we bridge the gap between meaningful storytelling, data‑led optimization and commerce. A spirit of curiosity, relentless creativity and data‑informed decision making define our culture and people. About Media Strategy The Media Strategy department is the strategic heart of Monks’ media offering: a unified team bringing together deep expertise in media strategy, media planning, and account management. We build integrated, full‑funnel media strategies that connect brand storytelling to measurable business outcomes, powered by AI‑enabled workflows and analytical rigor. About the Role The Associate Director, Media Strategy leads key strategy and planning workstreams on one of Monks’ most important client relationships: owning deliverables end to end and serving as a trusted day‑to‑day client contact. This requires: Strong ability to build client and platform relationships A track record of managing and growing account workstreams Ability to tell data‑driven stories and extract key insights for senior‑level clients Full‑funnel understanding of the media landscape across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships. Experience managing and stewarding career growth for direct reports Responsibilities Serve as a lead day‑to‑day point of contact with media client stakeholders. Develop go‑to‑market strategies and integrated, full‑funnel media plans informed by rich consumer and industry insights with a laser focus on outcomes. Lead briefings, brainstorms, presentations and reporting calls to represent and support the team. Prepare executive‑level deliverables on performance, strategic POVs and competitive analysis. Analyze data, craft insights and make recommendations internally and externally in deck form. Use AI‑enabled tools to accelerate research, insight generation, plan development and reporting. Maintain executional and performance excellence through ongoing collaboration with Activation, Investment and Data & Measurement teams. Establish relationships with platform partners to stay current on offerings and maximize media value. Track and manage the client scorecard to ensure the team is set up to hit performance goals. Lead and manage 1–3 direct reports; regularly meet to establish priorities and offer guidance and feedback. The essentials 7+ years of industry experience focused on media strategy, planning and client service. Eager to forge long‑term client partnerships built on mutual trust and fueled by ongoing performance. Proficient in media strategy with experience across digital direct, programmatic, social and search plus fluency in brand and offline channels. Ability to craft compelling, data‑driven narratives for client deliverables. Experienced with syndicated planning and competitive insight tools (e.g., Comscore, GWI, Pathmatics, Nielsen). Comfortable adopting AI‑enabled tools and helping the team work smarter. Excellent written and verbal communication skills; desire to grow as a leader and mentor. BA or equivalent with emphasis on marketing, advertising, or business. Salary Range: $137,000 - $167,000 CAD About this role’s working location: If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then‑current Return to Office policy, which may change from time to time. Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job‑related factors, but not based on a candidate’s sex or any other protected status. Monks is an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business is part of that commitment. #J-18808-Ljbffr Monks Limited