Senior Product Manager - Craft Education

Senior Product Manager

If you're passionate about building a better future for individuals, communities, and our country—and you're committed to working hard to play your part in building that future—consider Craft Education as the next step in your career.

Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all.

At Craft, we're revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs. Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs. Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits.

Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs. We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them.

If you're looking to join the work-based learning revolution, we'd love to talk with you. At Craft, you'll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development. We couldn't be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you'll consider joining us.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Technical 409Pay Range: $127,700.00 - $191,500.00

Job Description

Come make an impact with the future of CraftAs a Senior Product Manager in the Craft Education Division of WGU, you will own Craft's reporting and analytics products—built on ThoughtSpot—which help apprenticeship programs stay compliant, see whether learners are on track, where retention is breaking down, and where to interveneWorking with a high level of autonomy and in close partnership with product leadership, you will shape the medium- and long-term vision for reporting and analytics, lead discovery with both internal teams (Customer Success, Sales, Research) and the external program administrators, employers, and learners who consume embedded reports inside the platform, and drive initiatives end-to-end from research through delivery.This is a role for someone who can move independently on strategy and execution while staying tightly aligned with leadership on the decisions that matter most.

What You'll Do

• Partner closely with product leadership to shape product vision, strategy, and roadmaps aligned to both near-term priorities and long-term goals
• Own key product initiatives end to end, from customer research and ideation through execution and delivery
• Lead discovery by conducting in-depth customer research and synthesizing insights into actionable, well-developed product recommendations
• Present clear options, tradeoffs, and recommendations to support informed product decisions
• Collaborate closely with engineering, data, and technical partners to translate ideas into feasible, high-quality solutions
• Manage internal and external stakeholders by filtering feedback and aligning client needs with broader product strategy
• Lead and participate in agile ceremonies, driving rapid iteration while maintaining alignment with leadership

What You'll Bring

• Ability to work confidently and independently in ambiguous problem spaces while collaborating closely with stakeholders on major decisions
• Strong customer research skills with a demonstrated ability to translate insights into product improvements and solutions
• Technical fluency that enables effective collaboration with engineering and technical teams, including asking thoughtful questions and evaluating proposed solutions
• Experience owning features or initiatives across the full product lifecycle
• Strong communication skills with the ability to influence without authority
• Comfort balancing strategic thinking with hands-on execution

Bonus Points

• Data & Analytics Product Sense: You can own a reporting and analytics product without living inside the BI tool day-to-day. You'll direct analytics engineers and partner with data teams—asking the right questions about data models, query patterns, and dashboard design, and assessing proposed solutions from a product-value perspective. You bring rigor around testing and validation, recognizing that a report that's elegant but wrong is worse than no report at all. Familiarity with modern data stacks is preferred.
• Dual-Audience User Empathy: This product serves two populations: internal teams who rely on reporting to understand product utilization and customer health, and external users who consume embedded reports to monitor their apprenticeship program and meet their own reporting obligations. You're comfortable doing discovery with both, recognizing their needs, vocabulary, and tolerance for complexity differ. Experience with embedded analytics is strongly preferred; experience with regulated reporting (RAPIDS, WIPS, accreditation, healthcare, finance) is a meaningful plus.
• Cross-Functional Stakeholder Management: You'll work daily with Customer Success, Sales, and Research—teams that surface operational needs and channel external user feedback into the product. You're skilled at evaluating which requests reflect genuine end-user needs versus internal preference, balancing competing demands, and saying no without damaging relationships.

Experience in Lieu of Education

Equivalent relevant experience performing the essential functions of this role may be considered in place of a degree requirement. Generally, one year of relevant experience may substitute for one year of education, at the discretion of the hiring manager.

What to Expect

At WGU, our mission drives everything we do, including how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations and collaboration.
We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission.

Interview Steps

• Introductory call
• Hiring manager interview
• Team discussion
• Senior leadership interview

Work Location

This is a full-time, in-office position at WGU's office in Nashville, TN.

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at View email address on click.appcast.io.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.