Website Designer (Brand + Digital)

We’re seeking a highly creative and strategic Web Designer to help craft brand‑driven digital experiences for B2B audiences. This role is ideal for a designer who combines strong visual storytelling with systems thinking and understands how to translate a brand identity into scalable, responsive website experiences. You’ll work across brand, strategy, copy, PR, and development teams to design thoughtful, visually compelling websites that balance storytelling, usability, and modern digital best practices. The ideal candidate has strong design instincts, a deep understanding of responsive web systems, and the ability to both build visual systems from scratch and execute within established brand guidelines. Duration: ongoing freelance Location: NY based Rate: $50–65 /hr based on experience Responsibilities Design responsive, brand‑forward websites and digital experiences for B2B audiences Translate brand identity systems into scalable and cohesive web design systems Create visually engaging and intuitive user experiences that support storytelling, conversion, and brand perception Develop website concepts, page layouts, templates, and scalable reusable components Produce high‑fidelity mockups, prototypes, and presentation‑ready design deliverables Contribute to the creation and evolution of digital design systems and UI libraries Create and maintain color styles, typography systems, component libraries, and style guides Develop atomic design systems and scalable web frameworks that support consistency across experiences Build conceptual moodboards and visual direction presentations that communicate creative strategy and design rationale Ensure visual consistency and attention to detail across all digital touchpoints Partner closely with brand, copywriting, public relations, strategy, and development teams Collaborate with developers to ensure accurate implementation and thoughtful responsive behavior Participate in creative reviews, presentations, and feedback sessions Communicate design rationale clearly and effectively to both internal teams and clients Apply strong visual storytelling principles across layout, pacing, hierarchy, typography, photography, motion, and composition Create polished, timeless digital experiences with a strong understanding of modern web aesthetics and best practices Balance strategic thinking with hands‑on execution and production‑ready design work Required Qualifications 5+ years of experience in web design, digital design, or visual product design Strong portfolio showcasing responsive website design and brand‑driven digital experiences Deep understanding of web design systems, responsive design, and visual storytelling Experience creating scalable component systems and reusable design frameworks Strong instincts for typography, color, layout, hierarchy, and digital pacing Ability to work both independently and collaboratively within multidisciplinary teams Required Tools & Technical Skills Figma Design and FigJam (additional Figma products a plus) Adobe Creative Suite Microsoft Office Suite Experience with: Style guides and design systems Wireframing and prototyping Sitemaps and user flows Responsive web layouts Atomic design methodologies Presentation design Solomon Page offers a comprehensive benefit program for hourly employees, including medical, dental, 401(k), direct deposit, and commuter benefits to our employees, including freelancers. #J-18808-Ljbffr