Regional Sales Rep

Regional Sales Representative

Southwestern Texas | Remote / Field-Based | Lubbock, Midland or Odessa Preferred

Compensation: $75,000 Base + Uncapped Commission | Approximately $150,000 Target OTE | $200,000+ Earning Potential for Strong Performers

Travel: Frequent Territory Travel | Approximately 3–4 Days Per Week in the Field; Overnight Travel Approximately 10–15%

Industry: Fueling Systems | Petroleum Equipment | Industrial Construction & Services

Why This Role Stands Out

True field-based hunter role with significant ownership of the Southwestern Texas territory.

Approximately $150,000 target OTE, structured around a $75,000 base plus approximately $75,000 in commission.

Uncapped commission with $200,000+ earning potential for a strong performer.

Opportunity to sell a combination of fueling-system construction, equipment, service, renovation, and related solutions.

High-autonomy role where you will spend the majority of your time in the field building relationships and developing new business.

Sell through a value-based approach, positioning expertise, service, and long-term solutions rather than competing solely on price.

Opportunity to build market share in an established territory while being supported by experienced estimating, operations, and service teams.

Direct fueling-industry experience is preferred but not mandatory for an accomplished industrial B2B hunter.

About the Company

Our client is an established provider of fueling-system solutions serving commercial customers through equipment, construction, service, and related capabilities. The organization takes a relationship-driven approach to sales, helping customers identify the right solutions while providing ongoing operational and service support. Its culture emphasizes effective communication, competitive excellence, integrity, curiosity, teamwork, accountability, lasting relationships, and customer service. The company is seeking a field-focused sales professional who can expand its presence throughout Southwestern Texas while building long-term customer relationships.

Key Responsibilities

Drive new-business growth throughout the Southwestern Texas territory.

Serve as the primary sales representative and relationship owner for customers within the assigned market.

Identify, develop, and close new fueling-system construction, equipment, renovation, and service opportunities.

Spend the majority of the workweek in the field, meeting customers face-to-face and developing new relationships.

Maintain an active field presence approximately 3–4 days per week.

Develop and execute monthly territory sales strategies with clear priorities and measurable actions.

Prospect persistently to expand the customer base and increase regional market share.

Engage appropriate decision-makers early in the sales process.

Use strategic discovery questions to identify customer pain points, operational challenges, and business needs.

Educate customers on industry trends, product innovations, and solutions that may impact their businesses.

Build and maintain a sales pipeline targeted at approximately 3x monthly quota.

Maintain consistent follow-up throughout longer, multi-touch sales cycles.

Qualify opportunities thoroughly before engaging estimating, bidding, operations, or other internal resources.

Evaluate opportunities based on profitability, probability, availability, and overall business value.

Lead presentations, proposals, contract discussions, and negotiations.

Identify cross-selling and upselling opportunities across the company's full product and service portfolio.

Maintain detailed CRM records documenting customer interactions, opportunities, and next steps.

Collaborate closely with operations, estimating, and service teams to ensure sold solutions can be successfully delivered.

Assist with customer issues and collections when necessary to support strong, long-term account relationships.

Qualifications (Must-Haves)

Previous professional sales experience; this should not be the candidate's first sales role.

Approximately 3 years of fueling/petroleum-industry sales experience preferred; candidates outside the direct industry should ideally bring approximately 5 years of strong industrial B2B sales experience.

Proven hunter mentality with demonstrated new-business development success.

Proven track record of consistent above-quota sales performance.

Field or territory sales experience with comfort spending significant time meeting customers face-to-face.

Experience developing and executing measurable go-to-market or territory sales strategies.

Strong ability to develop relationships with commercial decision-makers.

Ability to manage longer, multi-touch sales cycles and maintain persistent follow-up.

Strong consultative and value-based selling skills.

Compelling communication, presentation, and negotiation skills.

Strong customer-service orientation and problem-solving ability.

CRM experience and disciplined pipeline management.

Basic proficiency with Microsoft Outlook, Word, Excel, or comparable applications.

High school diploma or equivalent.

Ability and willingness to travel throughout the assigned territory.

The ICP specifically emphasizes that this individual must be a genuine hunter, with the hiring team noting that an assessment showing the candidate is not a hunter could be a deal breaker.

Preferred Qualifications (Nice-to-Haves)

Direct fueling-system sales experience.

Petroleum equipment experience.

Gas station or convenience-store industry experience.

Fuel-system construction experience.

Industrial equipment sales experience.

Industrial construction sales experience.

Existing relationships throughout Southwestern Texas.

Experience selling both capital/construction projects and ongoing service solutions.

Knowledge of pumps, dispensers, tanks, or related fueling equipment.

Familiarity with construction trades.

Strong existing network of commercial customers or industry decision-makers.

Compensation & Benefits

Base Salary: $75,000

On-Target Earnings (OTE) / Bonus Structure: Approximately $150,000 target OTE, structured around a $75,000 base plus approximately $75,000 in commission. Commission is uncapped, with $200,000+ earning potential for a strong performer. The company also discussed an initial ramp period with additional guaranteed compensation while the new hire learns the business.

Benefits: Benefits were not specified in the provided job description or Ideal Candidate Profile and should be confirmed before publishing.

Additional Perks: Remote/home-based structure within the territory, uncapped earning potential, significant territory autonomy, initial ramp support, established internal operations and service resources, and the opportunity to build and own a growing Southwestern Texas market.

Preferred Candidate Locations: Lubbock, Midland, or Odessa, TX. Abilene may also be workable, while Wichita Falls may be considered but is less centrally located. Dallas/Fort Worth and Amarillo are not target locations for this search.