Event Sales Director

Event Sales DirectorTopgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverages, events, and entertainment into one experience that keeps guests coming back.We are looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts, develop a team of Sales Admins, and execute with precision across multiple venues. This role is not about hitting a number. It is about building something repeatable and raising the standard.If you are ready to own your market, develop your team, and drive revenue that matters — this is where you do it.The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the market. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience.As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons. The role will require weekly travel amongst assigned venue locations.Own Your Book of BusinessManage a high-volume pipeline of inbound leads while executing consistent daily outbound business developmentBuild and expand client relationships by identifying upsell opportunities and driving repeat businessDeliver in-person selling experiences through site tours and client touchpoints that convert and retain accountsMaximize lifetime value across venues by growing and retaining your top accountsExecute with PrecisionFacilitate BEO meetings across venues to ensure accurate event details and seamless executionEnsure event readiness by managing packets, payments, and key operational detailsReview daily performance metrics and pipeline reports to stay ahead of targets and identify gapsMaintain pipeline accuracy and data integrity to support smart forecasting and decision-makingLead & Develop the Admin TeamLead and develop a team of Sales Admins virtually and in-person through regular coaching and performance managementOptimize workflow and drive accountability within the admin function to support venue-level sales efficiencyCreate clarity around expectations and invest in your team's growth and developmentStay Aligned with Sales LeadershipMaintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetingsKeep leadership informed on pipeline health, priorities, and performance with consistency and transparencyBring solutions-first thinking to every conversation and escalationCore Competencies for SuccessDrives Results | Consistently achieving results, even under tough circumstances.Drives the sales team to achieve revenue targets across all venues in the marketDrives a record of accomplishment of success through consistent pipeline management, conversion, and account growthFosters a sense of urgency in the team for reaching goals and meeting revenue deadlinesLeads others to persist and maintain sales performance standards even during high-volume periodsBuilds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.Develops sales admins through regular coaching, performance management, and workflow optimizationCommunicates clear goals, roles, and expectations to the team across all assigned venuesEnsures the team has the right skills and leverages individual strengths to drive sales efficiencyRewards team efforts and create a culture of accountability, ownership, and continuous improvementCustomer Focus | Building strong customer relationships and delivering customer-centric solutions.Holds the team accountable for delivering a best-in-class guest experience from inquiry to post-event follow-upGathers customer satisfaction input on behalf of the team and uses it to drive continuous improvementAddresses gaps in the team's ability to meet emerging client needs across the marketAligns business processes and event execution with the needs of clients across venuesEnsures Accountability | Holding self and others accountable to meet commitments.Accepts responsibility for market revenue outcomes and acts decisively when performance gaps emergeHolds the team accountable for pipeline accuracy, BEO execution, and sales process consistencyMonitors metrics and milestones to chart progress and redirects effort when results start to lagDesigns feedback processes into the work, so the team continuously learns and improvesStrategic Direction | Translate and shape market strategy into executable plans across venuesInterprets ASD direction into clear priorities for venues and adminsUnderstands funnel dynamics and identifies opportunities to improve conversion, optimize revenue, and drive business growthIdentifies performance patterns across venues and adjusts approach within guardrailsEnsures consistency of approach across venues (pipeline, execution, standards)Provides feedback upward and downward to refine market strategyQualifications5+ years of progressive sales experience, including leadership of direct reportsBachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be consideredProven success in high-volume events or hospitality sales environmentsProgressive, relevant experience within the hospitality industry preferredStrong proficiency in Salesforce or similar CRM; Excel and reporting toolsMust be 21 years of age or older as required by state or local lawPhysical RequirementsAbility to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venueAbility to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teamsAbility to travel amongst assigned venue locations weeklyAbility to occasionally lift, carry, and/or move up to 25 poundsAbility to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communicationsAbility to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periodsVisual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondenceSounds like a fit? We cannot wait to meet with you!BenefitsFree Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that's just for starters for those who qualify. View team member benefits here.