IMC Integrated Marketing Manager (Global Product Marketing & Launch)

Fastlane

Abroad

Qualifications:

5+ years in integrated/product marketing (preferably in 3C or consumer tech industries)
Proven experience in GTM strategy, product storytelling, and campaign execution
Strong project management skills and ability to coordinate across teams
Fluent English; overseas experience is a plus
Hands-on experience with digital marketing tools: Google/Meta Ads, influencer platforms, CRM, etc. We are looking for an experienced IMC Integrated Marketing Manager to join our team and spearhead our global marketing initiatives — from product positioning and campaign planning to launch execution and lifecycle marketing.

Job Responsibilities:

Lead global IMC strategy for new product launches and full product lifecycle marketing
Drive product marketing strategy based on user insights, market trends, and competitive benchmarking
Develop campaign roadmaps, creative narratives, and execute multi-channel launch rollouts
Own project timelines and collaborate cross-functionally with product, sales, creative, PR, KOL, social media, and paid media teams
Lead key global branding initiatives (e.g., CES, IFA) and ensure sustained market presence

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Vacancy posted more than 2 months ago

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