Home Care Referral Producer Marketer

Job Description

Job Description

Position Overview

The Referral Producer Marketer is responsible for generating new client admissions by building, nurturing, and managing a robust network of professional community referral sources. This is a high-volume, field-heavy role that requires strategic daily routing, strong emotional intelligence, and aggressive pursuit of business targets. The ideal candidate transforms the agency from a passive service into a preferred regional provider. 

Key Responsibilities

Business Development & Referral Management

• Execute heavy field outreach , conducting 10–12 face-to-face visits daily with potential referral sources.
• Build an active lead pipeline from senior living facilities, skilled nursing centers (SNFs), hospitals, and case managers.
• Diversify referral streams by securing partnerships with elder law attorneys, wealth advisors, and estate planners.
• Manage the referral cycle directly from the initial business lead to the formal hand-off for client intake. 

Strategy & Territory Accountability

• Pre-plan weekly routing schedules to maximize geographic cost-effectiveness and account touchpoints.
• Maintain detailed CRM logs (e.g., HubSpot, Zoho) tracking daily visits, notes, and individual account metrics.
• Analyze competitor patterns and broader market trends to consistently refine local sales strategies.
• Deliver educational presentations or clinical "in-services" to healthcare partners showcasing agency value. 

Relationship & Community Engagement

• Represent the agency at regional healthcare forums, networking groups, senior centers, and chamber events.
• Provide immediate issue resolution for discharging partners to establish the agency as a dependable problem-solver.
• Gather and share outcome data back to referral sources to prove the efficacy of care and secure repeat business. 

Requirements & Qualifications

Experience & Education

• Sales Background : Minimum of 2+ years of outside sales experience, specifically in home care, hospice, or senior healthcare.
• Established Network : A provable, active book of business or existing relationships with local healthcare discharge partners.
• Education : Bachelor’s degree in Marketing, Business Administration, or Healthcare Administration preferred (or equivalent field experience).
• Mobility : A valid driver’s license, a clean driving record, and a reliable vehicle for 80%+ daily local travel. 

Core Competencies & Skills

• CRM & Tech Proficiency : Mastery of sales tracking systems and electronic medical records (EMR) software.
• Persuasive Communication : Superior verbal, written, and public presentation skills.
• Autonomy : High energy, self-driven work ethic, and comfort working independently with loose supervision.
• Regulatory Compliance : Familiarity with healthcare marketing rules, including Anti-Kickback Statutes and Stark Law. 

Performance Indicators (KPIs)

• Weekly Referral Volume : Number of active patient leads generated.
• Field Activity Metrics : Meeting or exceeding the baseline quota of field visits per week.
• Conversion Rate : Total percentage of referrals successfully moved from lead to active client.
• New Account Acquisition : Number of newly opened, recurring referral accounts per quarter. 

Marketing Experience is required - 2 years plus. 

About Us:

Advantage Senior Care LLC has been serving the Indianapolis community for over a decade, providing exceptional care tailored to the needs of our clients. Our dedicated team is passionate about making a difference in the lives of seniors and creating a supportive and rewarding work environment for all employees.