Senior Technical Program Manager: Marketing Programs

POSITION

Senior Technical Program Manager: Marketing Programs

San Francisco, CA- Hybrid Tues-Thur, Remote Mon/Fri

• 7+ years of program or project management experience managing complex, cross-functional initiatives at scale. Experience managing marketing programs, go-to-market initiatives, or marketing transformations is highly preferred.
• Demonstrated success leading programs that involved 5+ cross-functional teams and senior stakeholder groups.
• Strong experience with marketing processes, methodologies, and tools. Familiarity with marketing automation platforms, project management software (Asana, Monday, etc.), and marketing analytics is a plus.
• Proven track record with process design and change management -ideally implementing new systems, workflows, or operating models.
• Experience developing and presenting metrics dashboards to executive audiences.
• Hands-on experience with Agile, Scrum, or Scaled Agile (SAFe) methodologies. Ability to apply these frameworks flexibly in a marketing context.

Bachelor's degree in Business, Marketing, Computer Science, or related field. MBA or advanced project management certification (PMP, CAPM) preferred.

The Senior Technical Program Manager will be a key member of the Marketing organization, responsible for overseeing a portfolio of strategic marketing initiatives and programs. This individual will drive the successful execution of product launches, go-to-market campaigns, marketing transformations, and cross-functional business initiatives.

You will serve as the connective tissue between marketing, product, sales, and technology teams-defining clear project scope, timelines, and success metrics while removing obstacles that impede progress. You'll collaborate with senior stakeholders to translate business objectives into executable programs, create visibility into program status and risks, and ensure initiatives are delivered on-time, on-budget, and to quality standards.

To succeed, you must thrive in a dynamic, cross-functional environment where you balance multiple competing priorities, build trust across teams with different objectives, and maintain unwavering focus on business outcomes.

Own and manage a portfolio of marketing programs from conception through execution, ensuring alignment with business priorities and organizational capacity.

Lead cross-functional initiatives through all phases: strategy development, planning, resource allocation, delivery, and launch across marketing, product, sales, and technology teams.

Define project scope, success criteria, and key performance indicators in collaboration with stakeholders. Establish clear requirements and manage scope creep through the program lifecycle.

Develop detailed project schedules, resource plans, and dependency maps. Monitor critical path items, identify and escalate risks, and adjust plans proactively to keep initiatives on track.

Create executive-ready dashboards and business reviews that track program progress, budget spend, resource utilization, and key marketing metrics (pipeline contribution, campaign performance, etc.).

Orchestrate stakeholder engagement through regular planning sessions, working groups, and status reviews. Clearly communicate program status, risks, issues, and decisions to leaders and teams.

Identify and actively manage dependencies, blockers, and cross-team conflicts. Escalate obstacles promptly and coordinate resolution to remove impediments to progress.

Serve as a subject matter expert on marketing processes, tools, and best practices. Coach team members on program management disciplines and drive continuous improvement in how programs are executed.

Partner with marketing operations, product managers, and technical teams to evaluate and optimize the tools, systems, and workflows that support program delivery.