Performance Marketing Manager - Content Marketing Platform

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Performance Marketing Manager

Seeking a Performance Marketing Manager to own and drive paid media strategy across a portfolio of CPG and consumer brands. This role sits at the center of execution, strategy, and innovation - translating performance data into growth decisions that scale. You won't just manage campaigns - you'll define how they improve over time. From forecasting to creative testing to system-building, you'll be responsible for delivering measurable impact, driving client retention, and pushing performance beyond benchmarks.

What You'll Own:

Paid Media Strategy & Execution:

• Own end-to-end campaign strategy across a portfolio of CPG brands, spanning Meta, TikTok, Pinterest, Snapchat, Google, and emerging platforms
• Continuously optimize performance across the funnel to improve CAC, ROAS, and volume
• Identify and execute on scaling opportunities across brands and campaigns

Performance Optimization:

• Own day-to-day performance across accounts, translating strategy into consistent optimization and iteration
• Diagnose and resolve performance issues, tracking inconsistencies, and inefficiencies
• Translate insights into clear action plans that drive measurable growth
• Own performance during pilot phases-using early results to convert short-term engagements into long-term, evergreen client relationships

Forecasting & Media Planning:

• Build strategic media plans aligned to client growth targets and budgets
• Develop and maintain performance forecasts, modeling spend, acquisition, and efficiency
• Partner with leadership on scenario planning for scaling accounts

Creative Strategy & Testing:

• Leverage creative-level data to inform content strategy and direction
• Design and lead structured testing frameworks that generate repeatable learnings
• Partner with Client Success and Content team to iterate on high-performing concepts

Insights & Client Impact:

• Own performance storytelling - translating data into clear, actionable narratives
• Partner with Client Success to communicate results, strategy, and opportunities
• Ensure reporting reflects true performance and supports decision-making
• Use insights as a lever to strengthen client relationships - supporting pilot success and long-term retention

Product Collaboration

• Act as a key stakeholder in internal tools and workflows that power media execution
• Collaborate with Product and Data teams to improve reporting, automation, and optimization systems
• Help build scalable processes that improve efficiency across the team

What They're Looking For:

• 2-4 years of experience in paid media or performance marketing
• Experience working with CPG or consumer brands (DTC experience strongly preferred)
• Proven experience managing and scaling campaigns across social and video platforms
• Strong analytical skills with proficiency in Excel or Google Sheets
• Experience owning performance metrics such as CAC, ROAS, and conversion rate
• Ability to manage multiple accounts while maintaining high attention to detail
• Strong communicator who can translate data into clear insights and recommendations
• Experience using AI tools to enhance workflows, analysis, or campaign performance
• Proactive, systems-minded, and comfortable operating in a fast-paced environment

Job-3585394

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