Sr SEO Manager

The Opportunity (SEO Manager,Business Pro) Adobe is looking for a strategic and data-driven SEO Manager to scale organic search efforts for Adobe Express and Adobe Acrobat! We are passionate about unlocking growth opportunities, refining content strategy, and ensuring that Adobe remains the go-to solution for digital document and creation workflows. This role blends SEO strategy, content optimization, customer intent mapping, and deep analytics to improve search visibility and drive meaningful engagement. Within our team, you'll play a key role in crafting SEO-led strategies that align with Adobe's product, marketing, and business goals. You will collaborate with marketing and product teams and ensure the strategies align to the team and business big bets. What you'll do Conduct deep keyword and competitive research centered on search intent analysis and end-to-end experiences, using platforms such as Semrush and Google Search Console to inform decisions. Optimize existing content and lead the creation of new content dedicated to improving search engine visibility, ensuring alignment with customer needs and search guidelines. Collaborate with product teams, content strategists, UX designers, and marketing teams to shape SEO-friendly web experiences that drive engagement and conversions. Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility. Analyze SEO performance, identifying key trends, reporting on impact, and spotting opportunities to scale initiatives. Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring content adapts to emerging intelligent search landscapes. Identify emerging trends and timely opportunities using search insights to guide messaging approaches and unify marketing efforts. What you need to succeed 7+ years of SEO experience, with a strong focus on content and PLG SEO strategies. Expertise in SEO tools like Semrush, Google Search Console, and content optimization platforms. Strong analytical approach, with experience diving deep into SEO analytics to build UX and content strategies and measure impact. Deep understanding of on-page SEO, including keyword optimization, structured content, and user-centric search experiences. Experience developing SEO-friendly content in collaboration with content marketing and UX teams designed to operate as an element of a funnel. Ability to analyze keyword trends, forecast performance, and report on core SEO metrics. Strong interpersonal and communication skills-comfortable presenting SEO insights and recommendations across teams. Familiarity with Adobe products and creation and document-based workflows is a plus. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let's Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Accommodations Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. Expected Pay Range Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $101,600 -- $183,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $126,600 - $183,300. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices California Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado Jul 21 2026 12:00 AM – If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Adobe Inc.