Field Sales Representative

Field Sales Representative

The Field Sales Representative is responsible for growing Farmer Focus sales, strengthening customer relationships, and supporting brand presence within the assigned Tennessee or Georgia territory. This role partners closely with customers, distributors, brokers, and internal Sales team members to drive sales performance, identify new business opportunities, support product execution, and represent Farmer Focus with professionalism, product knowledge, and a commitment to our CARES values.

Key Responsibilities

• Develop, maintain, and grow relationships with assigned retail, food service, distributor, broker, and customer accounts within the territory.
• Identify and pursue new sales opportunities by prospecting potential customers, conducting market visits, and building a strong pipeline of business within Tennessee or Georgia.
• Present Farmer Focus products, programs, brand story, and value proposition to customers in a clear, compelling, and professional manner.
• Support sales growth by executing territory plans, meeting assigned sales goals, monitoring account performance, and providing regular updates to the Sales Director.
• Conduct store, customer, and distributor visits to evaluate product placement, inventory, merchandising, pricing, competitive activity, and customer satisfaction.
• Coordinate with internal Sales, Customer Service, Marketing, Supply Chain, and Operations partners to support customer needs, order accuracy, product availability, promotional activity, and issue resolution.
• Maintain accurate records of customer interactions, sales activities, opportunities, follow-ups, and territory insights using company-designated systems and reporting tools.
• Monitor market trends, customer needs, competitor activity, and category performance and share insights that support sales strategy and business planning.
• Represent Farmer Focus at customer meetings, distributor events, trainings, trade shows, and other industry or community events as needed.
• Follow all company policies and applicable food safety, quality, customer, and compliance expectations while conducting business on behalf of Farmer Focus.
• Perform other duties as assigned.

Qualifications

• High school diploma or equivalent required; bachelor's degree in business, Marketing, Sales, Agriculture, Food Science, or a related field preferred.
• Two or more years of outside sales, field sales, account management, distributor management, retail, food service, grocery, CPG, poultry, meat, or food industry experience preferred.
• Demonstrated ability to build customer relationships, prospect new business, manage a territory, and follow through on commitments.
• Strong communication, presentation, negotiation, organization, and time-management skills.
• Ability to work independently in a field-based role while staying aligned with team goals, reporting expectations, and company priorities.
• Comfortable using Microsoft Office, email, mobile technology, and customer relationship management or sales reporting tools.
• Valid driver's license, reliable transportation, and ability to meet company driving standards required.
• Must be able to perform the essential functions of the role with or without reasonable accommodation.

Compensation

Compensation Range: $60,000-$70,000 annual salary

The posted compensation range for this role should reflect the minimum and maximum amount Farmer Focus in good faith expects to pay at the time of posting, based on factors such as internal equity, relevant experience, market data, and the budgeted amount available for the position.

Benefits: Farmer Focus offers a competitive total rewards package designed to support team members' health, financial well-being, and professional growth. Available offerings may include weekly payroll, paid time off and sick leave, semi-subsidized medical coverage, dental and vision plan options, a 401(k) plan with company match, HSA and FSA, education reimbursement opportunities, employee assistance programs (EAP), and internal learning, development, and career growth programs.

All benefits, programs, and offerings are subject to eligibility requirements, plan terms, and company policies, and may be changed, amended, or discontinued by Farmer Focus at any time.

This position does not have an application deadline. Farmer Focus will recruit until the role is filled.

About Farmer Focus

Farmer Focus exists to promote and protect generational family farms by shifting farm-level decision-making and chicken ownership back to farmers and empowering them to farm the way they know is best. We are committed to producing 100% organic and humanely raised chicken that is better for people, the planet, and animals. Our culture is grounded in servant leadership and guided by our CARES values: Community, Accountability, Respect, Excellence, and Stewardship. Our top priorities are people, safety, and quality. At Farmer Focus, our vision is to disrupt the status quo by creating bold opportunities for people who demand more and deserve better.

EOE, including disability/vets