General Manager

General Manager

Join Trulieve – Where Passion Meets Purpose If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction. If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way.

To learn more about Trulieve and our mission, please visit

The General Manager will be responsible for leadership and supervision of store personnel, inventory tracking and management, achieving key performance metrics and ensuring the efficient daily operations of the store. This role is responsible for ensuring regulatory compliance while delivering exceptional customer experience.

Plan and implement strategies to drive service standards and positive sales results

Maintain brand standards in visual merchandising

Ensure consistent regulatory compliance with all state specific regulations

Review, communicate and ensure compliance with all company SOPs and assure that any changes are communicated to employees

Evaluate employee performance and identify hiring and training needs

Provide coaching, training, and development to the team that is focused on company service standards and accountability to meet specific objectives

Monitor and maintain store inventory

Responsible for handling and resolving patient issues and escalations

Maintain professional working relationships with business partners

Schedule effectively within labor budget to meet the needs of the business

Maintain strict confidentiality and compliance

Perform other tasks that have been assigned by management

Bachelor's degree preferred, four years related experience and/or training or equivalent combination of education and experience

Prior management experience, preferably in retail and/or customer service area is a plus

Must have prior cash handling experience

Must possess the ability to train, develop and evaluate a team of 40+ employees

Strong interpersonal skills and professionalism to communicate with all levels of management and staff; ability to uphold a strict level of confidentiality and discretion

Able to communicate in conversational English to work effectively with customers and team members, operate electronic equipment (computer, scanner, printer, etc.), comprehend safety procedures, and utilize telecommunication devices

Proven ability to analyze data and draw appropriate conclusions to inform policies and procedures

Ability to interact with customers and team members respectfully and politely

Must possess a valid driver's license and pass a MVR background check (delivery locations only)

Must be able to pass a level 1 and level 2 background check

Must be at least 21 years of age

Must function independently, and have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies

Must be able to relate to and work with patrons of different ages, abilities, and patrons that at times are experiencing emotional distress, or displaying a hostile attitude

While performing the duties of this job, the employee is:

Constantly required to move/traverse throughout entire facility, including tight spaces

Accurately communicate and exchange sensitive information and ideas with others, including members of the public; observe/inspect details at varying ranges; operate computing devices

Frequently required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools, office machinery): push/pull objects up to 50lbs; lift/carry/position objects up to 50 lbs.; ascend/descend stool/ladder/steps; position self and/or objects at floor level (e.g., crouch, stoop, kneel, crawl)

Must have visual and auditory acuity with or without aids to perform all functions of the position

Occasionally required to remain in a seated position

45+ hours weekly with flexible hours depending on store needs. Must be available to work evenings, weekends, and holidays.

Equal Opportunity Employer Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.