PR Account Executive

Job Description

Job Description

Deliver meaningful PR outcomes for three to four exciting technology companies. Alongside Broadpath's team of experienced tech marketers, an AE will contribute to all aspects of their clients' communications programs including program design, media relations, industry analyst relations, content development, social media, event marketing and corporate recognition.

Basic Requirements Include:

• 3 to 5 years of PR experience (no less than 2 years working at a PR firm)
• Track record producing media coverage in both business publications and trade outlets
• Passion for technology and an interest in pursuing a career in marketing for technology companies

For our valued team members, Broadpath offers in-depth client engagement, a supportive team environment, opportunities for professional growth, and a comprehensive benefits program.

Other Considerations:

• Foundational understanding of digital marketing, sales and business theory
• Practiced at strategic media research and targeting for technology companies
• Proven ability to secure coverage from writers and bloggers covering technology topics
• Skilled writer of press releases, blog posts and compelling pitches
• Experienced managing social media properties
• Understanding of the role played by industry analysts in the technology sector
• Track-record of maintaining client reporting and responsive information flow as it relates to day-to-day account activities
• Exposure to industry conferences/webinars and speaker submission processes
• Capable of tracking monthly billing and managing budget utilization
• Experience contributing to the development of strategic communications plans
• Passionate interest in your clients’ businesses and the short- and long-term trends impacting their industry