Co-Founder ( DTC Beauty Brand)

Early-Stage Co-Founder Opportunity · Equity-Based · NYC / Flexible

About Nazuk Beauty

Nazuk Beauty is a hair and brow care brand built around Usma , a Central Asian botanical traditionally used for generations to support hair and brow growth.

Founded approximately 18 months ago, Nazuk has developed from concept into an operating consumer business with products in market, recurring customers, independent retail distribution, creator and affiliate partnerships, and organic editorial recognition from Vogue, Glamour and PopSugar .

Our products are handcrafted in New York, combining a distinctive Central Asian beauty tradition with modern, results-driven hair and brow care.

The core infrastructure — product development, manufacturing, supply chain, e-commerce, fulfillment and operations — is already in place.

We are now looking for the right co-founder to help define and build the company’s next stage of growth.

The Opportunity

Nazuk has established product-market validation and a base of customers who purchase and return to the brand.

The next challenge is identifying and scaling the growth engine that can take Nazuk from an early-stage business into a significantly larger consumer brand.

That growth could come through social and creators, brand positioning, paid acquisition, e-commerce, retail and distribution, strategic partnerships, capital, or a combination of these channels.

Rather than defining the position around one specific background, we are looking for a partner who brings a clear strategic advantage and wants to take meaningful ownership of the areas they are best positioned to lead.

This is a co-founder-level, equity-based opportunity , not a traditional salaried position.

Who We’re Interested in Meeting

You do not need to bring every capability below. We are interested in meeting people with a clear strength that could materially accelerate the company.

Creator / Audience Partner

You may be an established creator, hair professional, beauty educator or community builder with an engaged audience and an entrepreneurial mindset.

You understand content, culture and community, have a strong point of view, and are interested in moving beyond brand partnerships to help build and own a consumer company.

Your contribution could include audience and distribution, content, social strategy, community building, creative direction and potentially becoming a visible partner in the brand.

Strategic Growth Partner

You may come from a DTC brand, agency, startup or consumer growth background with expertise across one or more channels, including paid media, TikTok, influencer and affiliate marketing, e-commerce, retention, CRO, Amazon, wholesale, retail or strategic partnerships.

You understand how to evaluate growth opportunities, identify scalable channels and translate strategy into hands-on execution.

Brand / Creative Partner

You may specialize in brand strategy, positioning, social media, creative direction or consumer marketing.

You understand how to take a differentiated product and story, sharpen its positioning and messaging, and build a recognizable brand across content, social and other consumer touchpoints.

Investor / Operator

You may be an angel investor, entrepreneur or experienced operator interested in taking an active role in building an early-stage consumer company.

You bring growth capital together with strategic knowledge, operating experience, industry relationships or distribution opportunities, and are interested in participating in the company beyond a passive investment.

Or you may bring a combination of these strengths.

The role and areas of ownership will be shaped around the right partner.

What’s Already in Place

Nazuk has built the foundation required to operate and grow the business, including:

• A differentiated portfolio across hair and brow care
• A distinctive hero ingredient and brand story rooted in Central Asian beauty tradition
• Existing customers and repeat purchasing behavior
• Product development, manufacturing and international supply-chain infrastructure
• E-commerce, fulfillment and day-to-day operating systems
• Independent retail presence in the New York / New Jersey market
• Creator, affiliate and TikTok Shop infrastructure
• Organic editorial recognition from Vogue, Glamour and PopSugar
• New York-based handcrafted production

The business has been built without outside funding to date.

Detailed commercial and performance metrics will be shared with serious candidates during the process.

About the Founder

Nazuk was founded by Zulmira Litip , a consumer-brand operator with experience across fashion, PR, influencer marketing, e-commerce, retail and operations.

Prior to Nazuk, Zulmira was the first full-time employee at a NYC fashion brand, working closely with the founder across multiple functions as the fashion brand grew from its early stage into an eight-figure business.

She later co-founded an international PR and events agency and built its U.S. operation, managing $1M+ in annual client marketing and event budgets across influencer marketing, brand activations and event production.

She subsequently built Nazuk from the ground up, overseeing product development, sourcing, manufacturing, e-commerce, marketing, wholesale, creator partnerships and operations.

Nazuk was created around Usma, a beauty tradition Zulmira grew up with in Central Asia. The opportunity was to take an ingredient with generations of history and introduce it to a broader modern beauty market through a differentiated consumer brand.

How We’d Work Together

The exact division of responsibilities will depend on the co-founder’s background and strengths.

Zulmira currently leads product development, manufacturing, supply chain and core business operations, while remaining involved in brand and growth strategy.

The incoming co-founder would take meaningful ownership of the areas where they bring the strongest advantage, while both founders work together on overall company strategy and long-term direction.

We are open to discussing an initial part-time structure with the expectation of deeper involvement as the partnership and business develop.

Equity & Structure

This is a co-founder-level, equity-based opportunity .

The ownership and broader economic structure will reflect the partner’s overall contribution, including expertise, time commitment, operating responsibility, audience or distribution, strategic relationships, capital contribution and long-term involvement.

The final equity structure, vesting and any additional performance- or capital-based participation will be determined together based on the partnership structure.

As the business grows, the structure may evolve to include founder compensation in addition to equity.

Interested?

If you believe your experience, audience, network, capital or operating expertise could materially contribute to Nazuk’s next stage, we’d like to hear from you.

Please send a short introduction covering:

1. What you would bring to Nazuk as a co-founder
2. Where you see the strongest opportunity to grow the business