Brand Creative Director

CREATIVITY IS OUR SUPERPOWER.  It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
STEP INTO A LEGACY OF LAUGHTER, LEARNING, AND LASTING IMPACT!

At Fisher-Price, we don’t just make toys—we ignite imaginations, nurture development, and create joyful memories for millions of families around the world. For over 90 years, Fisher-Price has been a trusted name in early childhood play—synonymous with quality, innovation, and delight. Generations have grown up with our toys, from the classic Chatter Telephone™ to the beloved Little People® to our Laugh & Learn® line that blends technology with timeless play.

But we’re not just about nostalgia—we’re about what's next. We’re constantly evolving the brand to meet the needs of today’s families while staying true to what’s always made us special: high quality, purposeful play, design rooted in child development, and an unmistakable sense of fun.

If you're a passionate, creative brand design leader who wants to be part of a brand that truly matters—to parents, to children, and to culture—then this is the job for you. Come join the legacy that is Fisher-Price!

Job Description

Please Note: This role sits at our Fisher-Price headquarters in Buffalo, NY and will require working onsite with our team.

The Opportunity: 

The Fisher-Price Team is looking for an experienced Brand Creative Director that is highly skilled in conceptualizing and expressing big ideas across multiple touchpoints. Note that this is not a toy design role, but rather, an opportunity to think about and design for the brand itself. The ideal candidate must demonstrate a proven track record in developing strategically driven creative, with a strong understanding of campaign development, multi-audience communication targeting, content & graphic design, typography, and key art development. We are seeking someone that is collaborative and able to work alongside agency and cross-functional partners within marketing, packaging, live events, content, product design, and digital teams. Must have a passion for what we do every day – it’s all about parents and kids!

What Your Impact Will Be: 

While the scope of responsibilities will span across all consumer touchpoints, there is a desire for fluency and experience in digital marketing including social platforms, ecommerce, and content. Digital (UI/UX) experience is a bonus!

SPECIFIC DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

• Conceptualize and execute ideas across all consumer touchpoints with best-in-class creative that is on trend and consumer-driven. Key areas included: Brand campaigns, Brand & Style Guides, key art development, ecommerce creative, motion graphics/video, and social media.
• Prioritize multiple projects at any given time and efficiently deliver on time.
• Art Direct and lead creative resources inside and outside the company.
• Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment.
• Excellent and persuasive presentation skills to gain buy-in from key stakeholders across the organization is required.
• Collaborate and partner with team of copywriters, producers, marketing partners and fellow designers in a positive and productive manner.

Qualifications

What We’re Looking For:

COMPETENCIES REQUIRED:

• Versed and on-top of current trends (branding, content, gaming, art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.).
• Excellent computer skills: Adobe Suite, and all relevant software tied to graphic design, animation, and content creation (a plus).
• Knowledge and understating of campaign strategies related to asset creation and development.
• Demonstrate the ability to translate core branding equities and tone through a variety of aesthetics (content, gaming, etc.).
• Tapped into global adult- & youth-oriented design, marketing campaigns and trends.
• Ability to see large picture while not losing focus of details.
• Openness to learn from others and the courage to inspire others.
• Ability to mentor and train new designers.

EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:

• 10+ years minimum in Art Direction, Brand Design, or Creative Leadership.
• Design Firm/Agency and/or in-house brand leadership experience strongly preferred.
• Demonstrated experience building and evolving iconic consumer brands.
• Experience with content creation including and beyond social (video, episodic, motion storytelling).
• Digital and Social experience preferred.
• Global brand experience a plus.

PERSONAL ATTRIBUTES REQUIRED:

• Tenacious and full of creative energy!
• Relentless passion and enthusiasm for the work, finding solutions and always striving to make it better and more impactful.
• Entrepreneurial and innovative thinker who embraces change and taking on new challenges.
• Strong collaborator that takes personal accountability and love to work in a team environment.
• Effective in a dynamic fast-paced environment.
• Fast Learner.
• Self-motivated with a positive attitude.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

WHY FISHER-PRICE? WHY NOW?

Joining Fisher-Price means becoming part of a brand that’s shaped childhood for nearly a century—and is still going strong. It means working with purpose, because what we do genuinely matters to families around the world. It means working on a team that values creativity, inclusivity, and a sense of wonder. And most of all, it means having fun doing meaningful work.

Because at Fisher-Price, we believe that play is serious business. And if you do too, we’d love to hear from you.

 

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the

job description

, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:  Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:  At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:  We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at and .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $157,00 and $197,000 annually. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Videos to watch:
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