Manager, Digital Analytics

Lead Analyst - BI, Reporting and Data VisualizationReady to turn bold ideas into real-world impact?At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.Job DescriptionInviting applications for the role of Manager Digital Analytics! In this role the candidate would be responsible for developing and executing data-driven insights and digital strategies that support value and access initiatives aligned with overall business objectives. The role involves tracking and analysing HCP digital engagement across various channels third-party platforms and social media data sources. The candidate will transform complex data into actionable insights that support strategic decision-making and identify data-driven opportunities to optimize digital strategies. Responsibilities: - Lead digital analytics initiatives by leveraging deep expertise in U.S. - healthcare datasets to evaluate key therapeutic areas and assess engagement efforts generating actionable insights aligned with market strategy. - Integrate and analyse multi-source digital and omnichannel engagement data to evaluate campaign performance optimize activity and improve engagement & promotion strategies. - Translate complex digital engagement metrics into clear insights and recommendations for commercial marketing and field teams. - Partner with cross-functional stakeholders to align digital analytics outputs with brand sales and market access strategies. - Ensure data quality consistency and governance across all digital analytics reporting and insight-generation efforts. - Develop reporting solution for digital analytics tracking HCP engagement and Interaction Digital & NBA performance. - Experience in Digital Strategy Third-Party analysis and Data ModellingQualificationsBachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data ScienceCertificationsCertified Data Management Professional - RiversandRiversand, Data Analysis Certificate - SuperCode AISuperCode AI, IBM Certified Solution Developer - WebSphere IIS DataStage Enterprise Edition v7.5 - IBMIBM, Microsoft Certified: Power BI Data Analyst Associate - MicrosoftMicrosoft, Tableau Desktop Specialist - EdurekaEdurekaRequired SkillsActuarial Services, Actuarial Services, Agile Methodology, AML Investigations, Client Relations, Collaboration Tools, Customer Onboarding, Data Analytics, Database Server, Databasing, Data Science, Data Visualization, Design Thinking, ESRI ArcGIS, ESRI Software, Executive Presence, Inclusion, Insight Generation, Know Your Customer (KYC), Looker Data Platform, Microsoft Power BI, Microsoft SQL Server, Microsoft SQL Server Reporting Services, People Leadership, Personal Effectiveness {+ 7 more}LanguageEnglishLanguage Proficiency -Advanced - C1Additional Job Location -Job TypeRegularMaster Skill List -BI, Reporting and Data VisualizationRemote Type -OfficeWork Shift -Day Job (United States of America)The approximate annual base compensation range for this position is:$130,000 - $145,000“Los Angeles, California based candidates are not eligible for this role. Danbury, CT area candidates are eligible for this role only.”The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant’s experience, knowledge, skills, and abilities; geographic location; and internal equity.Why join Genpact?Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matterMake an impact – Help global enterprises solve business challenges that matterAccelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay aheadWork with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every dayThrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.Let’s build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training. #J-18808-Ljbffr