Programmatic Trader

Booyah Advertising is seeking a driven, detail-oriented, full-time Programmatic Media Trader to manage all aspects of executing and analyzing various clients’ media (display, video, audio, etc.) campaigns. The Programmatic Media Trader is knowledgeable of the nuances across DSP platforms and has a passion for using data to drive decisions. This person serves as the day-to-day client contact for programmatic media efforts and is accountable for improving the performance of media campaigns. Responsibilities include campaign execution, ongoing optimization, and analysis of self-serve DSPs platforms. This role requires a team player who is hard working, self-driven and passionate about advertising technology. Additionally, this role may include mentoring and managing Programmatic Coordinator(s), providing guidance on campaign execution, optimization strategies, and platform best practices.Areas of Responsibilities:Be an “expert” on all Trade Desk offerings and opportunities including: all ad units, targeting options/providers and inventory sourcesBe comfortable operating within various DSP platforms, understanding their core functionalities, ad offerings, differences from other DSPs, targeting capabilities, and inventory sourcesFully executes multiple clients’ media plans from trafficking to technical troubleshooting to optimization to managementCollaborate with cross-channel teams (Search, Social, Analytics, Creative) to ensure programmatic media aligns with broader marketing strategies and business objectivesLeads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findingsEnsure quality control of campaigns, implementing and adhering to a rigorous QA processOnce campaigns are live, optimize performance based on agreed-upon key performance indicatorsMaintains a positive working relationship with client while clearly communicating the value of overall programmatic effortsIdentifies and presents new opportunities and areas for growth to client to improve their media programs and generate upsell opportunitiesReviews all reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling and impactful insightsManages budgeting on a daily, weekly, monthly, and quarterly basisLeverages and maintains strong relationships with media partners, works with partners on an ongoing basis to consult on status and performance of campaignsDevelop client presentations and present to the client when neededCreates and executes ongoing testing plans for ad units, creative, landing pages, industry betas, etc.Serves as a mentor/coach to CoordinatorsOnboard new clients from the ground up including account creation, billing, pixeling, audience creation and QAStay up to date on emerging programmatic trends, DSP platform updates, and industry best practices to drive innovation and enhance campaign performance1.5+ years of client-facing experience within programmatic mediaMust have experience managing budgets upwards of $1MM/monthHands on experience in DSPs, including but not limited to campaign planning, trafficking, development, execution, and optimizationExperience with ad server technology, preferably Campaign Manager 360Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.In depth knowledge of Microsoft Excel, PowerPoint, and Data Analytics toolsDemonstrated analytical mindset and skillsAn eagerness for career progression in AdTechExcellent interpersonal skills, including both written and verbal communication; comfortable talking on the phone, emailing, and seeking answers to questions in a timely mannerA self-starter with strong multi-tasking ability and close attention to detailStrong understanding of creative and ad copy best practices to optimize campaign performance and effectively guide teams and clientsAmbition and drive to produce great results for clientsUnderstanding of responsibility and willingness/desire to go above and beyond given tasksAbility to work under pressureSkillshop or Edge Academy certifications desiredSalary: $55,000 to $77,500Wage differential is based on seniority, merit, education, training and experience. #J-18808-Ljbffr