Senior Channel Marketing Manager
Full-time
Olight World
About the Company
Olight is a global leader in flashlights and lighting products, with a strong foundation in Amazon and DTC e-commerce. We are now expanding into the offline Tool Truck Channel and looking for a Senior Channel Marketing Manager to build and manage alliances with major tool truck networks
About the Role
This is a hands-on, high-impact role for someone who understands the tool truck ecosystem and can operate at both strategic and execution levels.
Responsibilities
- Build and manage strategic alliances with tool truck networks (Snap-on, Matco, Mac Tools, Cornwell) and other channel partners
- Develop and execute channel marketing programs to drive product sales across 145+ truck networks
- Plan and manage trade shows, expos, field events, and sponsorship activations (e.g., Tool Fair, NHRA)
- Manage a $100K+ USD marketing budget and measure ROI across channel initiatives
- Lead and develop a Field Marketing Specialist
- Collaborate with HQ (US) and cross-functional teams on product launches, promotions, and channel strategies
- Report to the Head of US Tool Truck Channel (HQ, U.S.)
Required Skills
- Experience in power tools / hand tools / tool truck / automotive aftermarket
- Marketing or Sales-related background with strong channel focus — Channel Marketing, Trade Marketing, Dealer Development, Channel Sales, Distributor Marketing, or Partner Marketing
- Experience with distributor / dealer / franchise channels or alliance / partnership management
- Experience in trade shows, expos, field events, or sponsorship activations
- Experience managing $100K+ USD marketing budgets
Preferred Skills
- Experience managing Field Marketing Specialists / Brand Ambassadors
- Background or passion for automotive culture / racing (NHRA) / mechanical repair
- B2B physical product experience (not SaaS or services)
- Experience reporting across time zones / to international headquarters
- Product launch or sponsorship management experience
Vacancy posted 2 hours ago
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