Social Media Producer

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom. The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long‑term disability; employee assistance program (EAP); tuition remission; and generous time off. Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education. Reporting to the Senior Director, Social Media and Creator Hub, the Social Media Producer is an essential member of Fordham University’s University Marketing and Communications (UMC) team. This role involves creative and strategic content production to enhance brand awareness, strengthen Fordham’s reputation, and engage diverse audiences. Essential Functions Assists in the development and execution of comprehensive social media strategies aligned with the University’s branding, marketing, and communications goals. Shoots and edits social media videos tailored specifically to Instagram, TikTok and YouTube using either smartphones or professional equipment. Creates, curates, and manages multimedia content (text, images, videos) across Fordham’s social media platforms. Proactively stays up‑to‑date with social media trends, tools, and best practices, ensuring Fordham’s content remains innovative. Maintains brand consistency by ensuring all content aligns with Fordham’s voice and adheres to best practices. Writes engaging scripts and copy that capture audience attention and encourage interaction across social platforms. Builds positive relationships with students, alumni, faculty, and stakeholders through active social media interactions. Collaborates with internal and external stakeholders to promote Fordham’s events, programs, and initiatives. This list is not intended to be an exhaustive list. The University may assign additional related duties as necessary. Management Responsibilities May provide peer‑level coordination or subject‑matter guidance to colleagues performing similar work and/or student, part‑time workers, including helping organize tasks, clarify priorities, or review work for quality or consistency. Additional Functions Coordinates and partners with the Social Media team and internal or external partners to ensure projects are staffed appropriately so that timelines are met properly. Uses data insights to create social content that resonates with Fordham’s target audience. Manages multiple projects simultaneously, ensuring high‑quality content is delivered on time. Assists in crisis or sensitive situation management by supporting social media communication efforts. Provides best practice guidance to university departments and staff on effective social media use. Recommends new strategies and platforms to expand Fordham’s social media presence. Required Qualifications: Education and Experience Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field. Minimum of 3 years of experience in social media management, ideally within higher education or nonprofit sectors. Required Qualifications: Knowledge and Skills Strong understanding of social media platforms, emerging trends, and analytics tools. Exceptional written and verbal communication skills with attention to detail. Proficiency in Adobe Creative Suite, Canva, or other content creation tools. Ability to manage multiple projects in a fast‑paced environment and meet deadlines. Strong organizational and project management skills. Preferred Qualifications Master’s degree in film and media, multimedia production, design, marketing, communications, or a related field. Experience developing multimedia principles in support of a new brand and evolving brand platform. Salary Minimum Starting Salary: $75,000 Maximum Starting Salary: $80,000 Note: Salary is commensurate with qualifications, experience, and skills. EEO Statement Fordham University is committed to excellence and welcomes candidates of all backgrounds. Fordham University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Physical Activity and Work Environment Office Environment: Employees are protected from weather conditions or contaminants, but not necessarily occasional temperature changes. Sitting – Often Repetitive hand motion (typing) – Often Hearing, listening, talking – Often Standing – Often Walking – Often Running – Seldom Bending, stooping, kneeling, squatting, crouching, crawling – Seldom Climbing stairs – Not required Climbing ladders – Seldom Reaching overhead – Seldom Pulling, pushing – Seldom Shoveling – Not required Lifting up to 20 pounds – Often Lifting up to 50 pounds – Not required Lifting over 50 pounds – Not required #J-18808-Ljbffr