Customer Data Analyst

Customer Audience Strategist

The Customer Audience Strategist is an operational delivery role within CDP Platform Operations, responsible for building and activating audiences for demand generation campaigns across Thomson Reuters' marketing programmes. The role owns the full audience fulfilment cycle from intake and scoping through to build, QA, activation, and documentation working directly in Treasure Data CDP and coordinating with campaign teams throughout.

Audience Fulfilment & Pipeline Management

• Own the end-to-end delivery of audience segmentation requests from Demand Generation teams, managing intake through Workfront, scoping requirements, building segments in Treasure Data, and activating to downstream channels (Eloqua, DV360, SFTP).
• Manage the active request queue, maintaining delivery against agreed timelines, flagging capacity or data constraints early, and keeping stakeholders informed on status throughout.

Audience Build & CDP Operations

• Build audience segments directly in Treasure Data CDP, applying sound segmentation logic across acquisition, retention, cross-sell, and win-back use cases, with correct application of consent flags and suppression rules.
• Develop working knowledge of the CDP data structure account and contact data, product entitlements, behavioral signals, and the Golden Record to ensure audiences are accurate and fit for purpose.
• Work with AI-assisted audience generation via Treasure Data Audience Agent, applying human judgement to validate outputs before activation.

QA & Data Quality

• Apply consistent quality checks to all audience outputs validating segment logic, sizing, overlap, consent basis, and channel compatibility before any activation is triggered.
• Identify and escalate data quality issues within the CDP, maintaining clear records of findings and resolutions to support continuous improvement.

Documentation & Stakeholder Coordination

• Maintain thorough documentation of segment definitions, build logic, data sources used, consent basis applied, and QA outcomes, building institutional knowledge that supports repeatability and audit readiness.
• Communicate clearly with Demand Generation teams on requirements, delivery timelines, and any data constraints affecting audience scope; escalate requests that require broader data or platform decisions to the Marketing Ops Manager.

About You

Required

• 3+ years in a marketing operations, marketing tech, or data-adjacent role, with hands-on experience building audiences or segments in a CDP, CRM, or marketing automation platform.
• Practical understanding of B2B segmentation including consent management, suppression logic, and activation channels and the ability to translate campaign briefs into technically sound audience specifications.

Preferred

• Direct experience with Treasure Data, Eloqua, or Salesforce; intermediate SQL for data validation and audience investigation.
• Familiarity with intent data, firmographic enrichment, or technology intelligence providers; understanding of GDPR, CASL, and CAN-SPAM in a B2B marketing context.

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $58,100 USD - $107,900 USD. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at View email address on click.appcast.io. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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