Senior Manager, Brand and Social Media Strategy

Senior Manager, Brand and Social Media Strategy Location: Washington, DC Metro Area Work Arrangement: Hybrid Build the Brand. Create the Content. Lead the Conversation. At Onelife Fitness, we're on a mission to Deliver the Ultimate Fitness Experience to every member, every time. With more than 70 locations and a growing presence across the Southeast, we're transforming how we connect with our members and communities. We're looking for a creative, strategic, and hands-on Senior Manaer to lead the next chapter of our social media presence. This is an exciting opportunity to shape the social voice of a growing fitness brand, develop compelling content, and build a scalable social media strategy that connects our corporate brand with local communities. The ideal candidate is equal parts creative visionary, content creator, and strategic leader. You know how to build an engaging social presence, translate trends into meaningful content, and empower teams to bring a brand to life. What You'll Do Social Media Strategy & Brand Development Lead the social media strategy and creative direction for Instagram, TikTok, YouTube, and Facebook. Develop engaging content strategies, original campaigns, and recurring series that strengthen brand awareness and community engagement. Establish brand standards for social content, including visual identity, messaging, tone, and creative execution. Identify emerging trends, platform innovations, and opportunities to expand audience reach. Content Creation & Campaign Management Create, film, edit, and publish compelling video and photo content, including short-form video for organic and paid social campaigns. Own the social media editorial calendar and collaborate with Marketing to execute integrated campaigns. Develop content featuring club experiences, fitness programs, trainers, team members, and member success stories. Coordinate external photographers, videographers, and creative partners as needed. Influencer & Creator Programs Lead and develop a network of 16-20 influencers, brand ambassadors, and content creators. Build training programs and resources that help employees and creators produce engaging, on-brand content. Identify emerging talent and opportunities to expand brand reach through authentic creator partnerships. Local Club Social Media Strategy Develop and implement a scalable social media program across 70+ club locations. Create content playbooks, templates, training materials, and approval processes that empower local teams. Partner with regional and club leadership to drive consistent, high-quality social media engagement. Support social media initiatives for new club openings, presale campaigns, local events, and fitness programs. Community Engagement & Brand Reputation Oversee community engagement across brand social channels, including comments, messages, and audience interactions. Establish community management standards that support a positive, consistent brand experience. Identify opportunities to strengthen member relationships and build meaningful online communities. Technology, Analytics & Performance Evaluate and implement social media management tools for scheduling, publishing, approvals, analytics, and content management. Establish KPIs to measure audience growth, engagement, brand awareness, and membership lead generation. Analyze performance trends and optimize content strategies based on results. Present actionable insights and performance reporting to leadership. What We're Looking For Required Qualifications 6-8+ years of experience in social media strategy, including at least 3 years leading brand-level social media initiatives. Bachelor's degree in Marketing, Communications, or a related field. Demonstrated success developing and executing social media strategies that drive measurable results. Advanced knowledge of Instagram, TikTok, YouTube, and Facebook, including platform algorithms, emerging trends, and short-form video. Hands-on experience filming, editing, and producing high-quality social content. Proficiency in Adobe Creative Cloud, including Premiere Pro, Photoshop, or Illustrator, and Microsoft Office. Experience managing external creative vendors and production partners. Experience supporting multi-location brands or building scalable social media programs and training resources. Experience implementing social media management platforms such as Sprout Social, Sprinklr, Hootsuite, or similar tools, along with digital asset management and approval workflows. Strong creative direction, project management, and cross-functional collaboration skills. Ability to translate social media analytics into actionable strategies and business results. Excellent communication skills and the ability to engage stakeholders at all organizational levels. Preferred Qualifications Experience supporting a brand transformation, rebrand, or major brand launch. Experience managing influencer, ambassador, or content creator programs. Background in fitness, wellness, retail, hospitality, or lifestyle brands. Passion for fitness, community engagement, and creating authentic brand experiences. Why Join Onelife Fitness? At Onelife Fitness, you'll have the opportunity to make a meaningful impact on a growing brand while helping inspire healthier, more active communities. We offer: Competitive base salary commensurate with experience Annual performance bonus opportunityComprehensive medical, dental, and vision insurance 401(k) retirement plan Paid time off Complimentary Onelife Fitness membership Hybrid work environment with regular collaboration at our corporate headquarters and club locations. Opportunities for career growth within a rapidly expanding organization

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