Public Relations Account Executive
The TASC Group
Public Relations Account Executive
The TASC Group – Who We Are
The TASC Group was built on a foundation of progressive values and a passion for public service, which is reflected in the work that we do for our client partners every single day. Our mission is to make a meaningful and significant difference for advocacy organizations, nonprofits and socially driven businesses that are committed to building stronger communities and making the world a better place.
The Position – Account Executive
The Account Executive (AE) plays a lead role on client accounts, managing day-to-day client activities, projects and teams at a tactical level and playing a critical role on the development of client strategy with support from senior team members. The AE has a strong understanding of media relations and strong success rate of placing stories. They possess strong written and verbal communication and time management skills. They also have the ability to manage multiple projects at a tactical level. As they grow into a management role on accounts, AEs will inspire and cultivate junior team members and peers. A successful AE will ensure client satisfaction and maintain efficiency and productivity on client accounts. They will work with minimal guidance on tactical activities and will be supervised and supported by senior team members and senior management on client strategy.
Core Duties & Objectives
Management
- Manage 2-4 accounts or act as key member of large accounts
- Effectively manage account team members, including proper delegation of work
- Provide guidance to and be a mentor for junior staff and interns
- Manage multiple projects by anticipating challenges and ensuring adherence to deadlines
Media Relations
- Manage media relations including creating and executing outreach plans, message development, management of events, media training of spokespersons and growth of contact network
- Demonstrate creative thinking when developing pitches for clients and keen understanding of the media landscape
- Secure consistent and quality placements on a regular basis in top-tier print publications, in online news sources and on broadcast media
- Establish strong relationships with media relevant to your client to generate awareness of client’s products, services, thought leadership or activities
- Develop effective press materials such as pitches, press releases, op-ed articles, or case studies media kits
Strategy
- Create and support on the development of public relations and communications plans that meet client objectives
Client Relations
- Serve as a day-to-day client liaison and establish successful, productive relationships with client contacts
- Provide client service support including attending meetings, meeting deadlines and troubleshooting issues
- Develop weekly agendas, call recaps and media reports for client accounts
Social Media
- Support on creation and implementation of social media campaigns for clients
General Expectations:
- Communicate effectively (written and verbal)
- Work as a self-starter
- Offer ideas and take initiative
- Pay meticulous attention to detail
- Be organized and efficient
- Prioritize tasks and manage time in a consistent manner
- Maintain a positive attitude and have a sense of humor
- Demonstrate respect for co-workers
- Work well on a small team
- Display passion for social justice and advocacy causes
Basic Candidate Qualifications:
- Bachelor’s degree from an accredited university
- 3 - 5 years’ experience in public relations, communications and/or a related field (nonprofits, advocacy/mission-driven organizations, political campaigning, PR agencies, etc.)
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Excellent verbal and written communications skills
- Experience with Cision and additional PR management tools
- Tactical understanding of social media and social networking tools (Twitter, Instagram, Facebook, LinkedIn, Snapchat, etc.)
Overall Compensation
Competitive market-based compensation package.
Company Perks
Excellent vacation package, professional development stipend, wellness stipend, health insurance plan (paid for by TASC), dental and vision, Health Reimbursement Arrangement (HRA), Flexible Spending Account (FSA), 401(k) with employer matching funds, PTO program, summer Fridays, WFH days per quarter, bi-annual team retreats, cell phone reimbursement, commuter pre-tax benefit, frequent company paid for team lunches, TASC university sessions and best practices coaching, strong work-life balance is encouraged and a positive, supportive culture is at the heart of our firm.
Diversity and Inclusion
Diversity and inclusion are critical values and pillars at our firm. Diverse teams and individuals will strengthen our culture, empower our employees and improve our performance on behalf of our clients. TASC is proud to sponsor a $10,000 Diversity Scholarship and Paid Internship Program at City College of New York’s Public Relations and Communications School.
Equal Opportunity Employer
TASC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity, and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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