Public Sector Product Marketing Manager

At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve-including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!

Key Responsibilities:

• Product Positioning & Messaging
• Craft compelling messaging that resonates with IT professionals and decision-makers in the public sector.
• Align product value propositions with public sector needs and compliance requirements.
• Content & Asset Development
• Create and manage marketing assets including web content, collateral, presentations, and sales enablement tools.
• Support campaign visuals and messaging with high-impact creative in partnership with creative team.
• Market Intelligence & Feedback
• Conduct competitive and market research and gather customer insights.
• Provide feedback to product and marketing teams to refine strategy and messaging.
• Sales Enablement
• Equip sales teams with tools, training, and messaging tailored to public sector buyers.
• Support sales processes, sales plays and public sector procurement processes.Go-to-Market Strategy & Execution
• Develop and execute GTM strategies tailored to public sector segments.
• Partner with campaigns team to launch campaigns across digital, paid media, PR, social, and events.
• Cross-functional Collaboration
• Partner with product, corporate marketing, sales, and demand generation teams.
• Ensure consistent messaging and seamless execution across channels.
• Performance Analysis
• Define KPIs and analyze marketing performance.
• Use data-driven insights to optimize future initiatives

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field; Master's or MBA preferred.
• 5-7 years of experience in product marketing, with at least 2 years focused on public sector.
• Strong understanding of SaaS, cloud infrastructure, or IT management solutions.
• Excellent communication, storytelling, and project management skills.
• Experience working in cross-functional teams and fast-paced environments.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

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